Drift & Ruler Analytics Integration

Overview of integration

Drift, a powerhouse application came to market offering live chat and now offers businesses a multitude of ways to grow sales. From sales videos to engaging sales-led emails, Drift is supporting businesses who rely on sales teams to get the most out of their digital marketing.

Key benefits

- Understand live chat usage; sales or customer service
- Find training opportunities for sales staff that aren’t converting as frequently
- Understand the role live chat has within a full customer journey
- Optimise your marketing to drive sessions that will result in more conversions
- Calculate your true marketing ROI

Key features

Track every conversation and conversion

Evidence the need for a live chat tool by tracking each conversation and conversion it creates. By monitoring revenue generation and linking sales made back to live chat, you can definitively prove its impact.

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Understand full customer journeys

Customer journeys are getting longer and longer. But by integrating your live chat tool with Ruler, you can track full customer journeys from start to end. That includes every live chat conversation too.