What you can learn by integrating Ruler and Google Ads
CALCULATE YOUR TRUE ADS ROAS
Not sure what your return on ad spend is? If you rely on offline conversions, or tend to see customers need a long sales cycle, then we're not surprised. But even if you're a full ecommerce company, you're missing data.
Paid campaigns are great throughout the buyer's journey, but if they don't convert directly as a result of your ad, then that sale goes unattributed.
Ruler Analytics will track every touchpoint so you can see the true ROAS of your ad campaigns.
TRACKING OFFLINE CONVERSIONS
Do your sales tend to come from phone calls, live chat sessions or form submissions that result in emails or store visits?
Our tracking software will monitor each touchpoint within every customer journey and attribute those offline conversions to the marketing channel or campaign that influenced them.