Close the Loop to send Revenue back to Google Ads

Ruler's official Google technology partner integration allows you to integrate your phone calls as Conversions throughout Google Ads reporting such as Campaigns, Ad Groups, Keywords, Ads, Search Terms and AdExtenions including pre-visit e.g. Click-to-Call Ads.

Ruler also enables you to automatically integrate your offline sales revenue from website form fills and phone calls back into Google Ads using the GCLID variable by connecting your CRM.