Google Analytics

Close the Loop to Send Revenue Back to Google Analytics

Google Analytics is a visitor analytics software solution that allows marketers to track and measure their site performance. From time on page, to ecommerce integrations, Google Analytics allows you to measure what's working and optimise your site.

Integration

Ruler's official Google Analytics technology partner integration allows you to integrate your offline conversions as goals throughout the Google Analytics reporting suite.

You'll be able to see revenue attributed directly to your conversions, such as calls, form submissions and live chat sessions. Then you'll be able to see your exact ROI and ROAS directly within Google Analytics.

What you can learn by integrating Ruler and Google Analytics

 

SEE WHICH CHANNELS ARE DRIVING THE MOST LEADS, AND THE MOST REVENUE 

With Ruler's integration, we can feed your Google Analytics constant data allowing it to provide you data where you want it.

From adding revenue attribution data to your acquisition reports, to understanding which pages are driving revenue, there's no limit to what you can do. By understanding which campaigns and channels are driving sales, you can understand what's working and what isn't.

 

MEASURE YOUR LEAD QUALITY 

Have you been reporting really successful campaigns based on high levels of impressions, clicks or even lead conversions like form submissions?

That's all well and good but what about lead quality? While you might be generating leads, your marketing team has no oversight of which leads go on to become a customer. Integrating Ruler Analytics into your Google Analytics will allow you to understand how your marketing is directly impacting sales.

 

OPTIMISE YOUR MARKETING USING REAL-TIME DATA

Ruler's real-time data means you can see what revenue, or sales, is being brought in. And even better, you can measure which channels and campaigns are working the hardest to drive new customers or clients.

Once you know what's working, you can optimise, track improvements and so on. Before you know it, you'll be scaling your budgets and scaling your business.

Resources

 

EBOOK

Download our eBook on What is Closed Loop Attribution?

 

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