What you can learn by integrating Ruler and Google Analytics
SEE WHICH CHANNELS ARE DRIVING THE MOST LEADS, AND THE MOST REVENUE
With Ruler's integration, we can feed your Google Analytics constant data allowing it to provide you data where you want it.
From adding revenue attribution data to your acquisition reports, to understanding which pages are driving revenue, there's no limit to what you can do. By understanding which campaigns and channels are driving sales, you can understand what's working and what isn't.
MEASURE YOUR LEAD QUALITY
Have you been reporting really successful campaigns based on high levels of impressions, clicks or even lead conversions like form submissions?
That's all well and good but what about lead quality? While you might be generating leads, your marketing team has no oversight of which leads go on to become a customer. Integrating Ruler Analytics into your Google Analytics will allow you to understand how your marketing is directly impacting sales.
OPTIMISE YOUR MARKETING USING REAL-TIME DATA
Ruler's real-time data means you can see what revenue, or sales, is being brought in. And even better, you can measure which channels and campaigns are working the hardest to drive new customers or clients.
Once you know what's working, you can optimise, track improvements and so on. Before you know it, you'll be scaling your budgets and scaling your business.