Ruler Analytics easily synchronizes with HubSpot CRM and provides information captured from your lead generating activities. These could either be from phone calls, web forms, live chat or paid advertising.
By adding over 60 marketing variables to your HubSpot CRM, Ruler Analytics feeds engagement information such as First/Last Click marketing source, landing page, keyword, GCLID, page views and sessions. You can even trace your lead’s journey through your website.
In addition, Ruler fetches the information from HubSpot CRM and link your lead information to your Won or Lost Deals. Tracing your contacts and companies back to your marketing platforms such as Google Ads, or Facebook, the sales and marketing teams will be completely aligned.
You can now measure the return on investment per marketing campaign based on revenue rather than speculation.