Integration

Ruler Analytics easily synchronizes with HubSpot CRM and provides information captured from your lead generating activities. These could either be from phone calls, web forms, live chat or paid advertising.
By adding over 60 marketing variables to your HubSpot CRM, Ruler Analytics feeds engagement information such as First/Last Click marketing source, landing page, keyword, GCLID, page views and sessions. You can even trace your lead’s journey through your website.
In addition, Ruler fetches the information from HubSpot CRM and link your lead information to your Won or Lost Deals. Tracing your contacts and companies back to your marketing platforms such as Google Ads, or Facebook, the sales and marketing teams will be completely aligned.
You can now measure the return on investment per marketing campaign based on revenue rather than speculation.

How Ruler integrates with Hubspot CRM

OPTIMISE MARKETING SPEND

By getting a clear view from a lead’s first engagement to the moment a deal is signed, you can see the most effective marketing campaigns. You can focus investments in the channels and platforms which bring you most revenue.

A SINGLE SOURCE OF TRUTH

Having a single data source for your Sales and Marketing teams, your customer operation can join their efforts for the most efficient engagement and sales approach. This will form a more cohesive messaging and sales process.

EMPOWER YOUR SALES TEAMS

Offer your Sales team a boost in knowledge with over 60 marketing variables which offer valuable lead insights. Your sales specialists will be able to tailor the customer acquisition process based on relevant lead data.