Klaviyo is a marketing automation tool primarily used for email and SMS marketing. It allows marketers to take greater control of their marketing campaigns, and send personalised messages to contacts at scale.
Integrating Ruler and Klaviyo is a way to better track the impact of your marketing activity as you can more effectively track marketing touchpoints. It means you can point sales back to marketing activity like emails.
Klaviyo is a leader when it comes to email and SMS marketing. But one thing that marketers struggle with is linking touchpoints like this to pipeline. Especially when you consider the potential of offline conversions for marketing methods like this. How easy it is to relate an inbound call back to an SMS marketing message? Not very without the right tools.
With Ruler and Klaviyo working together, you can get a better sense of what messages are working to drive meaningful results.
Attribution is essential for any marketer, but coordinated with Klaviyo, you can optimise your budget and your time.
Some other key benefits include:
Calculate your true return on investment
Not sure what your return on ad spend is? If you rely on offline conversions, or tend to see customers need a long sales cycle, then we're not surprised. But even if you're a full eCommerce company, you're missing data.
Marketing automation can be used to send the right message at the right time, to the right person. But how do you know if it’s had an impact? Especially for channels like email, it can be hard to automatically link back results without a lot of manual labour.
With Ruler in place, all the hard work is done for you so you can see all of your marketing results, right in the apps you need to see it. Whether that’s Marketo, Google Analytics 4 or more.
Tracking offline conversions
Do your sales tend to come from phone calls, live chat sessions or form submissions that result in emails or store visits?
Our tracking software will monitor each touchpoint within every customer journey and attribute those offline conversions to the marketing channel or campaign that influenced them.
Marketers can often fall into the lead generation trap. If a marketer is seen to be driving a lot of leads, then they’re doing a good job. But the reality is, a lead doesn’t equal revenue.
You could potentially be driving hundreds of poor-quality leads which not only wastes your time and budget, but it also wastes your sales team’s time too.
With an attribution tool, you can still track inbound leads, but you can see that number against sales and revenue too. This means you get an understanding of what’s driving high-quality leads, so you can improve your strategy.