Proclaim

Correlate your case and marketing data using Ruler Analytics.

Proclaim is a Market-leading Case Management Software specifically designed for law professionals. It offers comprehensive functionalities including case management, matter management, practice management and process management. Proclaim can be used both in the cloud and on-premise.

Integration

Ruler Analytics is able to bring in valuable data into Proclaim about your customers. Capture lead generation activity from web forms, phone calls or live chat to enrich your sales pipeline with marketing attribution data.

You can take advantage of over 60 marketing variables across multiple touch points to gain an edge in customer acquisition. You will also be able to link back to view the lead's page journey through your website.

Ruler updates the marketing data with the revenue gained from each lead in its dashboard. This data is then sent into your marketing platforms such as Google Analytics, Google Ads, Facebook and Microsoft Advertising. As such, you will create a single source of knowledge for both the sales and marketing teams.

With an associated revenue for each marketing campaign, you will be able to maximize the return on investment for your digital marketing strategy. Negotiate new budgets and allocate them to the most profitable platforms.

Key Benefits

  • Sales and marketing data aligned in a single view
  • Empower sales team with lead intelligence
  • Evidence the effectiveness of marketing campaigns to drive both leads and revenue
  • Visibility of impact of marketing activity across the sales cycle
  • Close the loop between marketing and sales

How Ruler Analytics integrates with Proclaim

UNDERSTAND WHAT INFLUENCES A SALE

Gain insights from your sales team that can help you tailor your marketing strategy to fit your target customers. Ruler is able to bring all data under one roof for your convenience.

ATTRIBUTE REVENUE TO MARKETING ACTIVITY

Associate the revenue gained from customers to the marketing campaigns that have generated the lead. You will be able to maximize every penny spent in your marketing budget on successful campaigns.

ALIGN SALES AND MARKETING EFFORTS

With a single source of truth for the sales and marketing teams, you can align your customer experience efforts across departments. This will help you maximize efficiency from both a financial and performance perspective.

Resources

 

 

EBOOK

Download our eBook on What is Closed Loop Attribution?

 

 

BROCHURE

Download Our Overview of Ruler Analytics Brochure

 

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