Ruler Analytics is able to bring in valuable data into Proclaim about your customers. Capture lead generation activity from web forms, phone calls or live chat to enrich your sales pipeline with marketing attribution data.
You can take advantage of over 60 marketing variables across multiple touch points to gain an edge in customer acquisition. You will also be able to link back to view the lead's page journey through your website.
Ruler updates the marketing data with the revenue gained from each lead in its dashboard. This data is then sent into your marketing platforms such as Google Analytics, Google Ads, Facebook and Microsoft Advertising. As such, you will create a single source of knowledge for both the sales and marketing teams.
With an associated revenue for each marketing campaign, you will be able to maximize the return on investment for your digital marketing strategy. Negotiate new budgets and allocate them to the most profitable platforms.