Pure Chat

Measure your the performance of your Pure Chat live chat sessions using Ruler Analytics’ conversion data

Overview of integration

Pure Chat offers a live chat software to businesses looking to create conversations with their audience, directly on their own website.

Create quick reply responses for your frequently asked questions and track your conversations directly in their dashboard.

Key benefits

Understand live chat usage; sales or customer service
Find training opportunities for sales staff that aren’t converting as frequently
Understand the role live chat has within a full customer journey
Optimise your marketing to drive sessions that will result in more conversions
Calculate your true marketing ROI

Key features

Ruler Analytics integrates with Pure Chat to allow you to monitor not just chat sessions, but also attribute your sessions to marketing channels and campaigns that generate them.

With marketing attribution tools like Ruler, you can better understand live chat’s role in the full customer journey.

You will be able to track live chat sessions, including which channels drive the most sessions, and understand what impact live chat has on conversion rate as we can attribute live chat through multi-attribution models.

This all means you can grow your understanding of your marketing impacts, and optimise your campaigns to drive sessions that you know will result in conversions.