Sugar CRM

Combine Sugar’s detailed insights with valuable lead generation data from Ruler Analytics

Sugar is a Customer Experience and Customer Relationship Management Platform with powerful analysis capabilities that uncovers actionable insights. Sugar makes recommendations on a per-customer basis to better understand relationships, buying power and levels of interest.

Integration

Get more out of Sugar CRM by integrating Ruler analysis capabilities. By setting up seamless two-way communication, Ruler feeds lead generation data such as phone calls, web forms and live chat transcripts directly to the CRM.

Your sales team will have access to valuable information to manage your customer lifecycle processes. Understanding data such as website behaviour, GCLID and First/Last Click marketing source will give your specialists an edge in converting your leads into customers.

Likewise, Ruler retrieves the information for all your customer’s journeys and updates the marketing data in the Ruler Dashboard once the sale is completed. Ruler also sends the data back into your marketing platforms and create a single source of truth for your sales and marketing data.

Key Benefits

  • Sales and marketing data aligned in a single view
  • Empower sales team with lead intelligence
  • Evidence the effectiveness of marketing campaigns to drive both leads and revenue
  • Visibility of impact of marketing activity across the sales cycle
  • Close the loop between marketing and sales

How Ruler integrates with Sugar CRM

ATTRIBUTE SALES REVENUE TO MARKETING SPEND

Ruler can track your lead’s journey from engagement to sales and attribute the revenue gained for each customer to the first engagement method. You can now optimise your marketing budget for the best return on investment.

MEASURE VALUE OVER VANITY

Remove any speculation and guesswork from your marketing and engagement spend. You will now be able to clearly measure the revenue gained from each lead. You can propose justified increased marketing spend on your most efficient platforms.

SUPERCHARGE YOUR LEAD GENERATION

Understand which are the best lead generation techniques by revenue and re-work your digital marketing strategy to maximize your ROI. Align your sales and marketing teams to create a fully tailored customer experience.

Resources

 

 

EBOOK

Download our eBook on What is Closed Loop Attribution?

 

 

BROCHURE

Download Our Overview of Ruler Analytics Brochure

 

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Maximize the ROI from your marketing investment & grow your business. Find out more today!

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