Link marketing activity to landing page conversion
Many people use landing pages for a specific campaign and it is just as important (if not more so) to track leads that call up or submit a form while on your landing page.
Research suggests that landing pages can increase leads and return on spend from Paid Campaigns, so it is important to ensure you are tracking your landing page call to actions, both forms and calls.
One of the most popular solutions for this purpose is Unbounce.
Ruler Analytics can track leads that come from your Unbounce landing pages as well as your website.