Zoho SalesIQ

Gauge the success of your Drift live chat sessions using Ruler Analytics’ conversion data

Overview of integration

Zoho SalesIQ offers your marketing, sales, and support teams the digital customer engagement tools to communicate with every site visitor at every stage of the customer lifecycle. This all-in-one live chat and analytics platform promotes proactive customer engagement, allowing you to initiate the right kind of conversation at exactly the right time.

Key benefits

  • Understand live chat usage; sales or customer service
  • Find training opportunities for sales staff that aren’t converting as frequently
  • Understand the role live chat has within a full customer journey
  • Optimise your marketing to drive sessions that will result in more conversions
  • Calculate your true marketing ROI

Key features

Ruler Analytics integrates with Olark and is easy to set up. Once installed, this integration can allow you to report on the success of your live chat and understand the role it plays in your customer journey.

You will be able to track live chat sessions, including which channels drive the most sessions, and understand what impact live chat has on conversion rate as we can attribute live chat through multi-attribution models.

This all means you can grow your understanding of your marketing impacts, and optimise your campaigns to drive sessions that you know will result in conversions.