Establish a two-way flow of data for your lead generation information and deal activity between Ruler Analytics and Zoho CRM. Leverage all your engagement information such as recorded phone calls, web forms and live chat transcripts to provide your leads with the best experience.
With over 60 marketing variables available, Ruler can feed information such as First/Last Click marketing source, landing page, keyword, GCLID, page views and sessions straight into Zoho. All the information is readily available for your sales team to create the best customer journey.
Ruler retrieves the data associated with your Zoho deals to create an end-to-end view of your engagement and sales process. All data is then updated in the Ruler dashboard and also fed into your marketing platforms such as Facebook, Google Ads, and Microsoft Advertising. As such, your marketing and sales team will have a single source of truth for the whole process.
Ruler associates the revenue generated by each successful deal to the original marketing campaign. This allows you to measure ROI and smartly invest in the most successful marketing campaigns. You can re-create your digital marketing strategy for the most efficient budget use.