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The top of the funnel, or awareness stage, is where potential customers first engage with your business. As this is the first stage of the buyer’s journey, these users are here looking for a solution to their problem e.g. “how to track form submissions on my website”.
At this stage of the buyer’s journey, you want to use SEO and other content to help solve your customer’s problem. The aim is to get as many relevant leads as possible that you can nurture through the funnel.