Connect marketing activity to offline sales revenue in Google Ads with Ruler Analytics

Offline conversion tracking made easy

Evidence marketing impact

Provide proof of your most successful marketing campaigns in driving offline sales and demonstrate your impact on revenue growth.

Drive higher quality leads

Match revenue to leads in one place for better insight into how your most profitable leads behave.

Get more from your Google Ads spend

Focus your time on the campaigns that generate the most revenue - and not just goals.

Find out more

Discover how to simplify offline conversion tracking in Google Ads

Ruler Analytics - a Google partner

Ruler Analytics has partnered with Google to solve the disconnect between lead generation and sales reporting, with the two businesses working closely to simplify conversion tracking for Google Ads users.

What is Offline Conversion Tracking?

While digital marketers focus their hard work on generating high quality leads, they can quickly lose visibility of the success of their campaigns as the sales process takes over. Once a lead reaches out to a business via phone, form or live chat, sales and marketing data quickly becomes disconnected as sales activity and revenue generated is locked within CRM tools.

Offline conversion tracking allows marketers to match leads to revenue and evidence which campaigns drove offline sales. This helps businesses align sales and marketing activity, measure true ROI for campaigns and optimise ads based on value to drive higher quality leads.

Why use Ruler?

  • Measure true ROI of ad campaigns

    Connecting offline revenue to campaigns to reveal the full picture of your ad performance

  • Data where you need it most

    Ruler Analytics can sync revenue data back to Google Ads, Analytics, Data Studio, your CRM or paid media solutions to give insight where you need it most.

  • Quick & Easy Set-up

    Ruler can be up and running within an hour. Integration takes a few minutes and consists of a couple of small code snippets. We can help with this if needed.

  • Optimise your ad spend

    Make smart decisions on your bidding strategy based on value driven metrics - not just impression data


Ruler Analytics and the Customer Buying Cycle

Ruler Analytics tracks, matches and synchronises data at every step of your customer buying cycle, providing valuable sales and marketing information where you need it most.

Ruler Analytics Customer Buying Cycle

Why use Ruler Analytics?

Once Ruler Analytics is integrated with your website, CRM and Google Ads, you’ll unlock powerful data across the entire customer buying cycle, allowing you to create multiple conversion goals within Google Ads, identify which ads were most profitable and optimise campaigns depending on your business objectives.

Multi-Channel Marketing Attribution

Ruler's unified multi-channel marketing attribution platform makes tracking and analysis of your campaign and channels simple, increasing insight and improving ROAS. Track each visitor's multiple touch points and page journey to measure and attribute value accurately across the entire conversion path

What they say about us!

Some of our partners

Ruler works with 1500+ products you use straight out of the box.

Ready to learn more?

Book a demo to find out more about Ruler and how it can help increase your ROI.

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