data mismatch google analytics and facenook - ebook cover - Ever noticed that the data in your Facebook ad account doesn't match the numbers you see in Google Analytics?

The mismatch between conversion and click data in Google Analytics and Facebook are usually very significant, and misunderstanding them can lead you to the wrong conclusions about the performance of your campaigns.

For this guide, we reveal the most common reasons that lead to data inconsistencies between Facebook Ads and Google Analytics and provide recommendations to help make your reporting more accurate.


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