Ever noticed that the data in your Google Ad account doesn't match what you see in Google Analytics?
Discrepancies between conversion and click data in Google Ads and Google Analytics are common, but misunderstanding them can lead you to the wrong conclusions about the performance of your campaigns.
For this guide, we reveal the most common reasons that lead to data inconsistencies between Google Ads and Analytics and provide techniques to help improve the quality of your reporting.
Track every click, call and conversation driven to your website automatically through our forms, live chat and call tracking integrations
Evidence the effectiveness of your campaigns via a single source of truth of your customer’s buying journey
Gain clarity on how high quality leads behave to help optimise campaigns based on value driven metrics
Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.
When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions and fire it to your CRM.
When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale.
In Ruler, you'll be able to switch between attribution models to find one that works best for you.