As a marketer, you should always be proving why your work matters to your company, and using revenue tracking in Google Analytics is the easiest way to get started.
Revenue tracking lets you see the traffic sources that are driving the most monetary value for your business. Instead of focusing on metrics such as cost per click or cost per lead, revenue tracking allows you to hone in and measure more meaningful metrics such as cost per acquisition and ROAS.
In this eBook, we outline the steps you can take to track your marketing revenue in Google Analytics, as well as alternative methods.
Track every click, call and conversation driven to your website automatically through our forms, live chat and call tracking integrations
Evidence the effectiveness of your campaigns via a single source of truth of your customer’s buying journey
Gain clarity on how high quality leads behave to help optimise campaigns based on value driven metrics
Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.
When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions and fire it to your CRM.
When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale.
In Ruler, you'll be able to switch between attribution models to find one that works best for you.