Getting the most out of Salesforce (as a marketer)

. As the market leading CRM solution, Salesforce is utilised by businesses around the world to help manage their leads, opportunities and customer relationships.

Unfortunately for marketers, the sales team tend to control the CRM playground, ringfencing valuable data such as lead quality and revenue, leaving marketers in the dark on the effectiveness of their campaigns.

In this guide we'll help you wrestle that control back, by exploring how to enrich information within Salesforce and unlock powerful revenue data to help attribute value to your marketing efforts, and prove what's working.

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