The built-in source fields in Salesforce are a good starting point for tracking marketing impact, but they fall short. They're often too broad and don't provide enough detail to track which specific marketing touchpoints are leading to conversions and deals.
A multi-touch attribution tool can help you overcome these limitations by providing a more comprehensive view of how leads arrive at your website and convert into revenue. For example, Ruler's multi-touch attribution tool can:
Download the eBook and get a step-by-step guide on how Ruler helps marketers identify their most valuable marketing channels and boost revenue impact.
Track every click, call and conversation driven to your website automatically through our forms, live chat and call tracking integrations
Evidence the effectiveness of your campaigns via a single source of truth of your customer’s buying journey
Gain clarity on how high quality leads behave to help optimise campaigns based on value driven metrics
Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.
When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions and fire it to your CRM.
When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale.
In Ruler, you'll be able to switch between attribution models to find one that works best for you.