How can Ruler enrich Salesforce

The built-in source fields in Salesforce are a good starting point for tracking marketing impact, but they fall short. They’re often too broad and don’t provide enough detail to track which specific marketing touchpoints are leading to conversions and deals.

A multi-touch attribution tool can help you overcome these limitations by providing a more comprehensive view of how leads arrive at your website and convert into revenue. For example, Ruler’s multi-touch attribution tool can:

quantify the impact of marketing on the bottom line.
improve customer journey visibility from the initial touchpoint to close.
enrich your contacts in Salesforce with marketing source variables such as marketing source from each session, page views, UTM variables, Click IDs, and Cookie IDs.
establish a direct connection between your marketing campaigns and revenue.

‍

Download our eBook today

Get accurate, complete & actionable insights into marketing performance

Move away from outdated, single-click, 3rd party attribution data and towards a unified marketing measurement methodolody that incorporates granular 1st party attribution data that isn’t biased towards bottom-of-funnel channels, strategic budget planning and automatic optimisation of campaigns based on what’s driving incremental revenue growth.

Evidence marketing effectiveness

Track, attribute and measure ROI from marketing.

Understand how channels, campaigns and content positively impact revenue and which are creating waste.

Request Demo

Make smart budget allocation decisions

Reduce waste and allocate budget to channels and campaigns that drive revenue using our granular ROI and ROAS reporting.

Go beyond last-click attribution

Go beyond last-click attribution in GA4 and CRMs with Ruler’s multi-touch and data-driven attribution. Use attribution models that align with your unique measurement goals.

Predict future outcomes from marketing spend

Link your marketing touchpoints to clicks, leads and sales to prove what does and doesn’t work.

Combine online & offline marketing data

Gain clarity on how high quality leads behave to help optimise campaigns based on value driven metrics.

Measure the impact of upper funnel activities

Uncover hidden TOFU marketing ROI

Track every click, call and conversation driven to your website automatically through our forms, live chat and call tracking integrations.

Request Demo

How Ruler works

Step 1

Track website visitors and touchpoints

Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.

Book a Demo

Step 2

Match leads to their marketing data

When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions.

Request a Demo

Step 3

Close the loop

When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale.

In Ruler, you can switch between attribution models to find one that works best for you.

Request a Demo