Combining the data from various sources into a single unified perspective is anything but easy.
Thankfully, tools like Ruler Analytics exist to help assist in consolidating your data.
Ruler sits on the fence between your marketing, sales and customer tools.
It captures each marketing touchpoint for every new and existing lead and sends the data to your CRM, allowing you to keep track of your marketing effectiveness at every stage of the pipeline.
When a lead closes on a deal, their conversion details and marketing touchpoints are passed onto your customer data platform and other analytics tools.
In this guide, we show you how Ruler enriches information within your CRM and unlocks powerful data to knock down the data silo between teams and help prove and improve your ROI.
Track every click, call and conversation driven to your website automatically through our forms, live chat and call tracking integrations
Evidence the effectiveness of your campaigns via a single source of truth of your customer’s buying journey
Gain clarity on how high quality leads behave to help optimise campaigns based on value driven metrics
Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.
When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions and fire it to your CRM.
When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale.
In Ruler, you'll be able to switch between attribution models to find one that works best for you.