How Ruler integrates your data

Combining the data from various sources into a single unified perspective is anything but easy.

Thankfully, tools like Ruler Analytics exist to help assist in consolidating your data.

Ruler sits on the fence between your marketing, sales and customer tools.

It captures each marketing touchpoint for every new and existing lead and sends the data to your CRM, allowing you to keep track of your marketing effectiveness at every stage of the pipeline.

When a lead closes on a deal, their conversion details and marketing touchpoints are passed onto your customer data platform and other analytics tools.

In this guide, we show you how Ruler enriches information within your CRM and unlocks powerful data to knock down the data silo between teams and help prove and improve your ROI.

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Automatically reveal which marketing channels drive the best leads

Ruler Analytics makes it easy to track customer journeys and match closed revenue to the source.
Make data-driven decisions by integrating your website, your CRM and your marketing apps to view the data you need, where you need it most.


Track every click, call and conversation driven to your website automatically through our forms, live chat and call tracking integrations


Evidence the effectiveness of your campaigns via a single source of truth of your customer’s buying journey


Gain clarity on how high quality leads behave to help optimise campaigns based on value driven metrics

How it works...

Track website visitors and touchpoints  - Ruler Analytics

Step 1

Track website visitors and touchpoints

Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.

Step 2

Match leads to their marketing data

When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions and fire it to your CRM.

Match leads to marketing - Ruler Analytics
Close the Loop Ruler Analytics

Step 3

Close the loop

When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale. 

In Ruler, you'll be able to switch between attribution models to find one that works best for you.

Track offline conversions without the headache

Do you struggle to track your offline conversions? While you can track lead generation, you can't get visibility of how your offline leads progress.

With Ruler, you can track each and every touchpoint for every single lead.
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