As the market leading CRM solution, Pipedrive is utilised by businesses around the world to help manage their leads, opportunities and customer relationships.
Unfortunately for marketers, the sales team tend to control the CRM playground, ringfencing valuable data such as lead quality and revenue, leaving marketers in the dark on the effectiveness of their campaigns.
In this guide we show you how to enrich information within Pipedrive and unlock powerful revenue data to help attribute value to your marketing efforts, and prove what's working.
Track every click, call and conversation driven to your website automatically through our forms, live chat and call tracking integrations
Evidence the effectiveness of your campaigns via a single source of truth of your customer’s buying journey
Gain clarity on how high quality leads behave to help optimise campaigns based on value driven metrics
Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.
When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions and fire it to your CRM.
When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale.
In Ruler, you'll be able to switch between attribution models to find one that works best for you.