Do you know which leads generate sales and which are wasting your money?

There is a fundamental problem with marketing for lead generation. Leads, by their nature, are not sales. At least not yet. Your leads could be high value, or worthless. They could close into a sale tomorrow, next year or not even close at all despite visits from multiple marketing campaigns.

Whilst most people track form fills, other leads can also come through mediums such as phone calls and live chat and go unattributed.

You are spending a significant amount of time and money on your campaigns - knowing what really works is the difference between winning and losing.

The Solution: Optimise For Revenue, Not Leads

Evaluating your campaigns the same way you evaluate business: by the amount of revenue it generates.

To find out if leads are turning into real sales and creating revenue, you need a process to track them and then match them with the marketing campaign or keyword that created them.

This added insight is what will drive your campaign to the next level.

Close the loop - Send Revenue Back to Google Analytics & Adwords

When the sale is then closed into revenue Ruler ties this back into Google Analytics, Google Adwords, Facebook & Bing so you can measure ROI and optimise you campaigns based on Revenue and not Goals.