Do you know which leads generate sales and which are wasting your money?
If you work in paid advertising, then proving the true return on ad spend can be tricky. Let's use an example:
A user clicks on your ad, but doesn't convert via form submission (which you're tracking in Google Analytics.) Instead, they convert via phone call. How can you prove your paid campaigns are driving calls?
Or perhaps, the user does convert into a lead, but is low-quality. How can you learn which ads, and keywords, are driving irrelevant clicks?
Marketing attribution allows you to unlock data from your paid advertising so you can:
- Understand the impact of your paid campaigns as part of the full customer journey
- Track online AND offline conversions so you can attribute offline revenue to online clicks
- Calculate a true ROAS for your ad campaigns