How it works
Step 1
Track website visitors and touchpoints
Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.
Step 2
Match conversions to marketing data
When a user converts via phone, form or live chat, Ruler will match this conversion to their previous marketing interactions.
Step 3
Match CRM & eCommerce records
Ruler can ingest the revenue data in the CRM or eCommerce platform and send it to your preferred marketing analytics and ad platforms.
Step 4
Attribute revenue to all touchpoints
Revenue is attributed to the marketing channels and campaigns that influenced the sale. In Ruler, you can switch between attribution models to find one that works best for you.
How does Ruler piece together your data?
Track
Track individual & at-scale customer journey insights.
Attribute
Accurately attribute revenue, sales & leads.
Model
Model data and acknowledge the influence of all channels on business outcomes.
Report
Analyse performance & build custom segmented reports.
Forecast
Predict future revenue, ROI and diminishing returns.
Join 1000s of other marketers who just can’t get enough of Ruler Analytics
“Ruler Analytics allows us to invest in the right channels and create effective campaigns that deliver results for our clients.”
Charlotte Fallon
Embryo
“With Ruler’s data we’re now able to optimise campaigns based on actual won business, as opposed to web conversions.”
Daniel Marshall
Moneypenny
