Measure what Matters
Ruler Analytics, a specialist conversion tracking solution, is the latest technology provider to become a Google Partner, with the two businesses working closely to simplify conversion tracking for Google Ads users. Ruler’s marketing attribution solution helps marketers close the loop between sales revenue and marketing spend. The partnership will help bring Ruler Analytics to a […]
Ruler Analytics attended Digital City Expo for two days of exhibiting, inspiring talks and networking. We wanted to share our top takeaways from the event so that you can apply them to your business and help boost performance. Digital City Festival came to Manchester for the first time between the 9th-13th March 2020. At Ruler […]
We’re excited to announce the release of new functionality within the Ruler Analytics dashboard to help users further measure the effectiveness of their marketing activity. Campaign Cost We know many of you utilise our data outside of the Ruler Analytics platform to create custom reports, linking with campaign costs to analyse Return on Investment, […]
After another year of high sustained growth and continued development to the Ruler Analytics software, we’re pleased to announce that we’ve been shortlisted for ‘Best Software Innovation’ at the UK Search Awards. The UK Search Awards are one of the most widely recognised and celebrated events in the digital sector that attracts hundreds of entries […]
We’ve talked a lot about marketing analytics, the technology and tools that enable them on the Ruler Analytics blog over the last few months. We’ve stuck to this theme for two reasons: 1. We’ve experienced firsthand how measuring the results of campaigns can grow business revenue faster than any other approach. 2. We know that […]
As a software company, Ruler Analytics obviously places value on technology. The goal of our software is to make marketing easier by helping agencies prove the value of their work and avoid difficult conversations where opinions are prioritised above hard data. We know our technology enables marketing agencies to: make data-based decisions that propel revenue […]
Every team is different. You have different goals, different processes and use different tools. Because of that, it’s important that modern web applications can be modern, open and able to integrate with each other without much pain. I don’t think there’s any better application that enables those values more than Zapier. That’s why we’re proud […]
For the last few months, we’ve been working hard behind the scenes to bring you the features and upgrades that you ask for us the most. Today, we’re delighted to announce a brand new way of handling your data within the Ruler Analytics interface. Introducing The New Supercharged Grid View Instead of static tables, you […]
We often have internal debates about what Ruler Analytics actually is; Is it call tracking? Is it visitor level analytics? Is it marketing attribution? The conclusion often is that… It’s all of these things. Although, we’re not sure if our customers see it in that way. I know you’re probably going to think I’m biased. […]
One of the biggest problems for marketers has always been how to establish the original source of their telephone leads. Ruler Analytics can now offer a solution to that problem with our Call Tracking feature. How Does Ruler Analytics Call Tracking Work? Ruler Analytics Call Tracking works by using Dynamic Number Insertion (DNI) technology. […]
Ruler Analytics is all about helping you maximise your marketing efforts and stay ahead of your competitors. That is why, with agencies in mind, we have devised the Ruler Analytics White Label Partner Program. What is the Ruler Analytics White Label Partner Program? A white label product is something that has been designed by […]
Previously, we took a look at how Ruler Analytics integrates with other web apps using Zapier. In this article we are going to dive deeper, focusing on how Ruler Analytics specifically integrates with SalesForce. A Quick Look at Zapier For those of you who have no previous knowledge or experience of Zapier, here’s a […]
Google Analytics is the most widely used web analytics service in the world. It tracks and reports on all your website traffic, allowing the user to gain insights about site visitors including where they came from, their geographical location and how long they stayed on the site. It can also track specific conversions including lead […]
When someone visits a page on your website and leaves straight away without visiting another page or taking any action, it’s known as a “bounce”. As all online business owners and marketers will know, every bounce affects your bounce rate in Google analytics. This, in turn, has a knock-on effect not only for your Google […]
The damage from Google’s “Not Provided” The damage from Google’s “Not provided” has been substantial, and it has touched hundreds of thousands of businesses since its introduction in 2011. The data that businesses relied on to help understand what organic keyword(s) generated the revenue is simply no longer available in the same capacity. It has […]
