Measure what Matters
We’ve talked a lot about marketing analytics, the technology and tools that enable them on the Ruler Analytics blog over the last few months. We’ve stuck to this theme for two reasons: 1. We’ve experienced firsthand how measuring the results of campaigns can grow business revenue faster than any other approach. 2. We know that […]
As a software company, Ruler Analytics obviously places value on technology. The goal of our software is to make marketing easier by helping agencies prove the value of their work and avoid difficult conversations where opinions are prioritised above hard data. We know our technology enables marketing agencies to: make data-based decisions that propel revenue […]
Every team is different. You have different goals, different processes and use different tools. Because of that, it’s important that modern web applications can be modern, open and able to integrate with each other without much pain. I don’t think there’s any better application that enables those values more than Zapier. That’s why we’re proud […]
For the last few months, we’ve been working hard behind the scenes to bring you the features and upgrades that you ask for us the most. Today, we’re delighted to announce a brand new way of handling your data within the Ruler Analytics interface. Introducing The New Supercharged Grid View Instead of static tables, you […]
We often have internal debates about what Ruler Analytics actually is; Is it call tracking? Is it visitor level analytics? Is it marketing attribution? The conclusion often is that… It’s all of these things. Although, we’re not sure if our customers see it in that way. I know you’re probably going to think I’m biased. […]
One of the biggest problems for marketers has always been how to establish the original source of their telephone leads. Ruler Analytics can now offer a solution to that problem with our Call Tracking feature. How Does Ruler Analytics Call Tracking Work? Ruler Analytics Call Tracking works by using Dynamic Number Insertion (DNI) technology. […]
Ruler Analytics is all about helping you maximise your marketing efforts and stay ahead of your competitors. That is why, with agencies in mind, we have devised the Ruler Analytics White Label Partner Program. What is the Ruler Analytics White Label Partner Program? A white label product is something that has been designed by […]
Previously, we took a look at how Ruler Analytics integrates with other web apps using Zapier. In this article we are going to dive deeper, focusing on how Ruler Analytics specifically integrates with SalesForce. A Quick Look at Zapier For those of you who have no previous knowledge or experience of Zapier, here’s a […]
Google Analytics is the most widely used web analytics service in the world. It tracks and reports on all your website traffic, allowing the user to gain insights about site visitors including where they came from, their geographical location and how long they stayed on the site. It can also track specific conversions including lead […]
When someone visits a page on your website and leaves straight away without visiting another page or taking any action, it’s known as a “bounce”. As all online business owners and marketers will know, every bounce affects your bounce rate in Google analytics. This, in turn, has a knock-on effect not only for your Google […]
The damage from Google’s “Not Provided” The damage from Google’s “Not provided” has been substantial, and it has touched hundreds of thousands of businesses since its introduction in 2011. The data that businesses relied on to help understand what organic keyword(s) generated the revenue is simply no longer available in the same capacity. It has […]
Receive Notifications about New Calls, Companies, and Conversions Direct to your Mobile or Email Inbox With Ruler Analytics, you can collect and collate countless pieces of data about things like leads generation and visitor journeys. But what if you want to use this information on other applications or share your findings with clients and […]
The Problem If you’re using Salesforce Web-to-Lead forms you can pass your website enquiries straight to Salesforce, however, how do you know the marketing source that created it? Ruler Analytics is able to capture the marketing information and match it to the leads you have in Salesforce using Zapier. Alternatively, if you are not using […]
Overview In the first of a series of articles called Ruler Trends, we take a look at the data across the Ruler network to see trends from clients in different sectors and industries. The data is based on over a million individual visitors across hundreds of sites. The focus on this article is lead generation […]
