From social media to content marketing, there are a number of ways you can promote your business online. However, the power of email can increase brand exposure, improve customer relationships, and boost your bottom-line conversions.
Email marketing is a form of direct marketing, which has several advantages over traditional paper-based communication you get through the post. It has the potential to reach a substantial number of subscribers too and allows content to be personalised for each recipient.
But perhaps most importantly, it is often more cost-effective than other means of marketing, regardless of whether you do it yourself or through an agency. What’s more, your return on investment can be tracked and has a record of being high when executed correctly.
Even so, you need to carefully consider your options when choosing an email tracking platform and provider.
Platforms such as Mail Chip and Reply can provide you with a whole host of metrics about your email campaign including bounce rate, CTR, and geo-location. However, this data only reveals one side of the story and not an all-encompassing overview.
What marketers really need access to is information about what visitors are doing after that all-important click. For example, what pages they are visiting and whether or not they complete an onsite conversion. It all comes down to how your email campaign tracking provider actually collects and collates data.
By using Ruler Analytics, you can overcome the problem of limited email campaign tracking data. With our platform, we track visitors on an individual level, enabling you to see the pages they looked at and whether or not they viewed your website previously.
On top of that, Ruler Analytics will also provide alerts about completed conversions as well as important details concerning each individual visitor.
You can also maximise your marketing activity by including UTM codes in every email. These little snippets of text can be added to the end of a URL to help you track the success of a campaign. With this information, Ruler Analytics will then track the campaign, source, medium, content, and term.
One of the easiest ways to integrate UTM codes into your email campaigns is with Google’s URL builder, which effortless generates URLs for custom campaigns and website tracking.
To find out more about email campaign tracking with Ruler Analytics, you can either get in touch with us for a chat or take advantage of our current free trial.
Request a demo and one of our friendly team members will be in contact with a date and time tailored to fit your schedule. Once the demo is complete, you will know all about the possibilities Ruler Analytics offers and can enjoy a complimentary 30 days of our tracking platform.