Facebook has billions of global users meaning huge opportunity for advertisers. And, thanks to its advanced targeting capabilities, you can get segmented with your intended audience.
Report on revenue, not clicks
The issue with paid advertising is a lack of visibility into how it affects offline sales. But, with attribution, you can confidently report on your ads' impact on sales, not just metrics like clicks, impressions and leads.
Optimise ads based on revenue
With clear visibility of how your Facebook campaigns are impacting sales and revenue, you can optimise ads based on what's impacting your bottom line. With clear data, you're free to confidently add budget to what you know will drive more growth.