Facebook

Track offline conversions and attribute revenue to influencing Facebook campaigns with Ruler
Overview of integration

Facebook has billions of global users meaning huge opportunity for advertisers. And, thanks to its advanced targeting capabilities, you can get segmented with your intended audience.

Key Benefits
  • Automatically attribute closed revenue back to the correct campaigns and ads direct in Facebook
  • Track every lead and every sale, even those that occur offline and attribute them back
  • Optimise your Facebook campaigns using data and insights into how ads are driving revenue, not clicks
  • Use multiple attribution models to better understand how paid advertising using Facebook impacts the customer journey
  • Accurately measure your digital marketing ROI and ROAS
How Ruler integrates with
Facebook

Report on revenue, not clicks

The issue with paid advertising is a lack of visibility into how it affects offline sales. But, with attribution, you can confidently report on your ads' impact on sales, not just metrics like clicks, impressions and leads.

Optimise ads based on revenue

With clear visibility of how your Facebook campaigns are impacting sales and revenue, you can optimise ads based on what's impacting your bottom line. With clear data, you're free to confidently add budget to what you know will drive more growth.

Resources