Ever noticed that the data in your Facebook ad account doesn't match the numbers you see in Google Analytics?
The mismatch between conversion and click data in Google Analytics and Facebook are usually very significant, and misunderstanding them can lead you to the wrong conclusions about the performance of your campaigns.
For this guide, we reveal the most common reasons that lead to data inconsistencies between Facebook Ads and Google Analytics and provide recommendations to help make your reporting more accurate.
Track every click, call and conversation driven to your website automatically through our forms, live chat and call tracking integrations
Evidence the effectiveness of your campaigns via a single source of truth of your customer’s buying journey
Gain clarity on how high quality leads behave to help optimise campaigns based on value driven metrics
Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.
When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions and fire it to your CRM.
When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale.
In Ruler, you'll be able to switch between attribution models to find one that works best for you.