Overview

Many marketers rely on landing pages for specific campaigns, and it’s just as important, if not more so, to track leads who call or submit a form while they’re there.

Landing pages often lift lead volume and improve return on ad spend, so you need clear visibility of every call to action, from form fills to phone enquiries. One of the most widely used platforms for this is Instapage.

Ruler Analytics can track leads generated through your Instapage landing pages alongside those from your main website, giving you a clearer view of performance across your campaigns.