Ruler Analytics’ frictionless integration enhances Microsoft Dynamics CRM’s data with lead generation activities. Over 60 marketing variables derived from engagement activities are readily available. These include First/Last Click marketing source, keywords, GLCID and number of visits.
You can better equip your sales teams with key information about their leads such as recorded phone calls, web forms and live chat transcripts.
With two-way integration, Ruler Analytics gets your Accounts and Opportunities details and creates end-to-end visibility of your sales process. This can help you establish direct correlations between marketing campaigns and revenue gained. These insights can help you determine your best investments in your marketing platforms such as Google Analytics, Microsoft Advertising, Google Ads and Facebook.
The Sales and Marketing team will be able to join their efforts by having a single source of information. A cohesive messaging and sales strategy driven by powerful analytics will help you win all your Opportunities.