Ruler Analytics:
The LeadsRx Alternative
LeadsRx is sunsetting in October 2026. Ruler Analytics gives you everything LeadsRx offered – and significantly more – built on first-party data and future-proof measurement methodology.
Don’t leave your attribution to chance – switch to Ruler Analytics today.
COMPANIES MEASURING MARKETING EFFECTIVENESS WITH RULER
LeadsRx is shutting down. Here’s what it means for you.
Unbounce has announced the end-of-life for LeadsRx. The platform will be fully discontinued on October 30, 2026. No new features will be built, and all customer data will be permanently deleted after that date.
What LeadsRx is NOT doing
- ✕ No new product features will be released
- ✕ All customer access ends October 30, 2026
- ✕ Data permanently deleted after shutdown
- ✕ No renewals or extensions offered
- ✕ LeadsRx will not recommend a replacement
What you should do now
- ✓ Export your historical attribution data
- ✓ Begin evaluating replacement platforms
- ✓ Remove the LeadsRx Universal Pixel before shutdown
- ✓ Plan your migration well ahead of October 2026
- ✓ Book a Ruler demo to see your options
Why Ruler?
Ruler doesn’t just replicate what LeadsRx did. We go further, connecting your marketing to real pipeline and revenue – not just leads and conversions.
Revenue attribution, not just lead attribution
LeadsRx reported on conversions. Ruler connects every marketing touchpoint to actual closed revenue in your CRM – so your ROAS and CPA figures reflect reality, not proxies.
First-party tracking
LeadsRx relied on a Universal Pixel and third-party cookies. Ruler tracks within your own domain using first-party data – more accurate, more durable, and GDPR-compliant.
Blended measurement: MTA + MMM + DDA
No single method is perfect. Ruler combines multi-touch attribution, marketing mix modelling, and incrementality testing into one platform to triangulate the truth.
Native Unbounce integration
Already using Unbounce landing pages? Ruler integrates natively to track every form conversion, phone call, and live chat – attributed back to the exact marketing source.
CRM enrichment and automatic activation
Ruler automatically enriches your CRM leads, opportunities, and revenue records with marketing attribution data – and pushes conversion signals back to Google, Meta, and LinkedIn so their algorithms optimise toward your highest-value customers, not just any conversion.
Ruler vs LeadsRx: feature comparison
| Feature | Ruler Analytics | LeadsRx |
|---|---|---|
| Core Attribution | ||
| Multi-touch attribution | ✓ | ✓ |
| First-party tracking | ✓ | ✕ |
| CRM revenue attribution | ✓ | ✕ |
| Offline conversion tracking (calls, chat) | ✓ | Limited |
| Advanced Measurement | ||
| Marketing mix modelling (MMM) | ✓ | ✕ |
| Incrementality testing | ✓ | ✕ |
| DDA + Impression modelling | ✓ | ✕ |
| Budget scenario planner | ✓ | ✕ |
| Activation & Integrations | ||
| CRM enrichment (HubSpot, Salesforce) | ✓ | ✕ |
| Ad platform activation (Google, Meta, LinkedIn) | ✓ | ✕ |
| Audience suppression & retargeting | ✓ | ✕ |
| 1,000+ integrations | ✓ | Limited |
| Platform Status | ||
| Active product development | ✓ | ✕ |
| GDPR / CCPA compliant | ✓ | Limited |
| Platform sunset date | None planned | Oct 30, 2026 |
What Ruler does that LeadsRx couldn’t
Four powerful measurement capabilities that go far beyond what LeadsRx ever offered.
Marketing Mix Modelling
Statistical modelling across all channels – including TV, radio, and offline – with historical lookback and forward-looking budget forecasts. Accounts for seasonality, competitor activity, and diminishing returns across up to 30 variables simultaneously.
DDA + Impression model
Ruler’s proprietary model redistributes attribution credit to upper-funnel channels – social, display, video – that build awareness but never get clicks. MMM-derived weightings ensure channels that drive demand are properly credited, not just the channels that captured it.
Budget scenario planner
Diminishing return curves show you exactly where each channel is saturated and where additional spend still delivers a return. Model optimised, efficiency, and custom budget scenarios before committing – backed by statistical rigour, not gut feel.
Automatic activation
Revenue and pipeline data flows automatically back to Google, Meta, and LinkedIn as conversion signals – helping ad platform algorithms optimise toward your best customers, not just any form fill. First-party audience segmentation for retargeting and suppression included.
Migrating from LeadsRx is straightforward
Our team has helped many businesses move from legacy attribution platforms. Here’s what the process looks like.
Implementation – go live within 14 days
We deploy Ruler’s first-party tracking tag on your site, connect your CRM, and integrate your ad platforms. Most customers are tracking live within 14 days of signing up.
Data continuity – export before October 2026
Export your LeadsRx historical data before the shutdown deadline. Our team will advise on aligning historical reporting and ensuring no gaps in your attribution records.
CRM enrichment – from day one
Once live, Ruler begins enriching your CRM leads and opportunities with marketing source data. Every new lead is attributed. Every deal in your pipeline gets a marketing origin.
Dedicated onboarding – we configure everything
Every Ruler customer gets dedicated onboarding support. We set up attribution models, reporting dashboards, and activation workflows tailored to your channels and business model.
What customers say
Trusted by B2B and lead gen marketers worldwide
“Fixed our problem with revenue attribution! We can now see exactly which campaigns drive closed revenue, not just leads.”
“With Ruler’s data we’re now able to optimise campaigns based on actual won business, as opposed to web conversions.”
“A must-have to track leads across multiple tech stacks. The CRM enrichment alone changed how our sales team works.”
“Ruler Analytics allows us to invest in the right channels and create effective campaigns that deliver results for our clients.”
Don’t wait
Your attribution programme
doesn’t have to go dark.
The earlier you switch, the more first-party data Ruler builds – and the stronger your attribution model becomes. Book a demo and we’ll show you exactly how we’d replicate and improve on your LeadsRx setup.