Many marketing teams are stitching together disconnected data, relying on last-click attribution, or paying for enterprise platforms that take months to implement. Meanwhile, budget decisions are made on incomplete data — and marketing can’t communicate its true contribution to revenue. Ruler Analytics was built to fix this.

Built for businesses like yours, whatever your size or sector

From fast-scaling SaaS businesses to established professional services firms, Ruler works across all sectors, sizes, and business models.

Industry and size-agnostic

B2B, B2C, D2C — lead generation or eCommerce. Whether your website sees 1,000 or 5,000,000 monthly visitors, there’s a plan that fits and a team that understands your needs.

Price-competitive, transparent pricing

Competitive pricing and no hidden fees buried in small print. Publicly available, simple, and scaled predictably. Starting from £249/month for multi-touch attribution — you know exactly what you’re committing to before you sign.

Detailed requirement scoping

Before any contract is signed, Ruler invests time to understand your channels, tech stack, conversion types, and reporting requirements. The solution is designed around your needs — not adapted from a generic package.

White glove onboarding

Ruler’s four-stage onboarding covers site and data setup, integration configuration, data validation, and ongoing success and training. A dedicated Success Manager supports you from day one.

Fast time-to-value

From live data to meaningful attribution insights happens almost immediately. Because scoping and setup are done properly upfront, there’s no lengthy discovery phase after you’ve signed.

1–2 days
Scope & proposal
1 week
Onboarding underway

What makes Ruler stand out

Most tools measure clicks. Ruler measures revenue — across every channel, model, and conversion type.

Measure ROAS & ROI, not just conversions

Ruler matches marketing engagement to conversion outcomes – leads, transactions, bookings, closed deals – and ties them back to the marketing activities that drove them. Your ROAS and CPA figures are based on actual revenue in your CRM or eCommerce platform, not just initial hand-raisers or platform-reported conversions that may never translate to income.

MTA for clicks + MMM for upper-funnel & offline

Multi-touch attribution tracks website sessions and online conversions. Marketing mix modelling fills the gaps in MTA reporting: upper-funnel channels like TV, radio, display, and out-of-home all influence decisions but rarely lead to a trackable click – plus offline conversions that happen away from your website entirely. Most vendors offereither MTA or MMM. Ruler gives you both, in one platform.

Online and offline, in one view

If a customer clicks a paid search ad, researches further, then calls your contact centre or walks into a store, GA4 loses them the moment they go offline. Ruler stitches those offline conversions back into the journey, so your highest-value customers – the ones who call, visit, or book through an agent – are visible in your attribution reporting and you can measure the true impact of online media on offline conversions.

Deduplicated conversions & revenue reporting

Ad platforms often claim credit for the same conversions. Add their reported figures together and you might see double your actual revenue. Ruler deduplicates conversions across every channel, giving you a single, honest ROAS figure for all marketing spend. No double counting. No platform bias. Just clean, validated revenue and ROAS reporting that you can confidently base decisions on.

Blended measurement, not a single model

No single attribution methodology tells the whole story. Ruler combines MTA, MMM, and data-driven attribution into a triangulated picture that you can trust. Budget decisions can be based on a much more complete view of marketing performance, instead of a partial view offered by a single model.

Confident budget allocation & scaling

When your ROAS figures are deduplicated and your offline revenue is attributed, budget decisions stop being guesswork. Ruler’s scenario planner and diminishing returns curves show you exactly where each channel is earning its spend, where it’s saturating, and where incremental investment will still deliver a return — so you can scale what works with statistical confidence, not gut feel.

What you can expect from using Ruler

🤝

Easy to work with

Ruler’s team is hands-on, responsive, and commercially minded. Your Customer Success Manager knows your setup, checks in proactively, and is genuinely invested in whether you’re getting value.

⚡

Easy to buy from

Scope and proposal in 1–2 days. Contract via PandaDoc in 1–2 days. Billing confirmed in 1 day. Onboarding underway within a week of signing. No endless procurement cycles or confusing licensing tiers.

🏆

Best-in-class customer success

Onboarding isn’t the end — it’s the beginning. Regular check-ins, ongoing training, lift tests to validate model accuracy, and help identifying new opportunities as your needs evolve.

📊

Cross-department alignment

When marketing, sales, and finance are all looking at the same attribution data — from first touch to closed revenue — the conversation changes. Ruler makes that shared view possible.

✦ Proven customer results

Ruler customers consistently report reduced wasted ad spend, improved ROAS visibility, more accurate CRM attribution, and stronger cross-team alignment around revenue data. The platform pays for itself — not in theory, but in practice.

From first conversation to live data

The process is designed to move quickly and without friction.

1

Scope & proposal — 1–2 days

Ruler’s team maps your channels, tech stack, and reporting requirements. A tailored proposal is turned around fast.

2

Contract & billing — 2–3 days

Contract via PandaDoc in 1–2 days. Billing confirmed in 1 day. No lengthy procurement cycles.

3

Onboarding underway — within 1 week of signing

Site and data setup, integration configuration, data validation. Your dedicated Success Manager is with you from day one.

4

Live data & insights — almost immediately

No lengthy discovery phase after signing. Because scoping is done properly upfront, meaningful attribution insights start flowing quickly.

Simple, transparent pricing

Monthly licence on a 12-month rolling agreement, scaled by your monthly unique visitors. 10% discount available for annual payment.

Unique Monthly Visitors Multi-Touch Attribution Marketing Mix Modelling MTA + MMM
0 – 10,000 £249/mo — —
10,001 – 50,000 £499/mo — —
50,001 – 100,000 £899/mo £999/mo £1,499/mo
100,001 – 500,000 £1,499/mo £1,249/mo £2,249/mo
500,001 – 1,000,000 £2,499/mo £1,499/mo £3,499/mo
1,000,001 – 5,000,000 £3,499/mo £1,999/mo £4,999/mo
5,000,000+ Bespoke Bespoke Bespoke
  • Monthly licence fee based on a 12-month agreement, paid monthly.
  • 10% discount available for annual upfront payment.
  • Pricing does not include call tracking charges (phone number setup, line rentals, and call minutes).

Close the loop between
marketing spend and revenue.

See exactly how Ruler would be configured for your channels, tech stack, and reporting requirements.

Book a Demo → Talk to Sales
→ View full pricing → How attribution works → Marketing mix modelling