How form tracking with Ruler works
Step 1
Track website visitors and touchpoints
Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.
Step 2
Match leads to their marketing data
When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions.
Step 3
Close the loop
When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale.
In Ruler, you can switch between attribution models to find one that works best for you.
Identify your most lucrative marketing channels
Not sure if PPC is driving high-quality leads? Now you can find out.
Attribute closed revenue back to marketing channels and campaigns and see how forms play a part in your full customer journey.
Bring your leads into focus
Users don’t land on your website and convert right away. It takes time. Track your website users through every step of the journey. Understand how marketing channels and campaigns work together to influence your leads and customers.
Break down how your channels and landing pages are working together to convert your traffic.
Join 1000s of other marketers who just can’t get enough of Ruler Analytics
“Ruler Analytics allows us to invest in the right channels and create effective campaigns that deliver results for our clients.”
Charlotte Fallon
Embryo
“With Ruler’s data we’re now able to optimise campaigns based on actual won business, as opposed to web conversions.”
Daniel Marshall
Moneypenny
