How Ruler works
Step 1
Track your channels
Anonymous people visit your website from different sources and keywords. Ruler tracks each visitor across multiple sessions, alongside marketing variables such as source, channel, campaign and keywords
Step 2
Matching conversions
Once a visitor converts via form submission, phone call or live chat conversation, Ruler matches the real users details with their previous interactions and marketing touchpoints.
Step 3
Integration
The conversion data is sent to your CRM or sales reporting tools alongside marketing data such as channel, source, campaign, keyword and landing page.
Step 4
Close the loop
Upon conversion, revenue is attributed to the channels, campaigns and keywords that influenced it.
The attributed revenue data can also be fired to your marketing reporting tools such as Google Analytics, Google Ads, Facebook Ads and more.
Join 1000s of other marketers who just can’t get enough of Ruler Analytics
“Ruler Analytics allows us to invest in the right channels and create effective campaigns that deliver results for our clients.”
Charlotte Fallon
Embryo
“With Ruler’s data we’re now able to optimise campaigns based on actual won business, as opposed to web conversions.”
Daniel Marshall
Moneypenny
