Track and model offline conversions and activity

Set your marketing campaigns live and let Ruler do the hard work. We’ll track those tricky conversions and actions that happen off website such as phone calls and CRM activity.

Ruler tracks offline events such as trade shows and sales outreach into customer journeys as well as modelling the impact of offline marketing activity on revenue.

Ruler can also send offline conversion IDs back to the ad platform for algorithmic bidding and targeting purposes.

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Offline touchpoint attribution

Attributing leads from events

Whether you’re running a webinar, exhibiting at an in-person event or hosting your own private event, it’s vital to ensure these key touch points are tracked.

With Ruler, your event attendee lists can be uploaded and mapped into individual customer journeys, whilst enabling you to report on events as a source of leads, opportunities, sales and revenue.

Tracking outbound SDR activities

SDRs may use a combination of outbound calls, emails and social prospecting to engage with their target audience and initiate a sales conversation. This activity is rarely tracked alongside ‘pull’ marketing activities, which results in SDRs not having opportunities, sales or revenue attributed to their work.

With Ruler, these activities can be tracked and mapped into the customer journey if this data is made available to Ruler.

Tracking in-store purchases

Connecting sales made in-store to journeys tracked online is vital for businesses with both an online and offline presence; with most marketing content being consumed online, marketers need to have a robust process in place for measuring the impact of all marketing activities on revenue. This can also include in-store promotions and shopper marketing materials such as banners and OOH display ads.

With Ruler, you can integrate your in-store systems and your eCommerce platform with marketing engagement and performance data, to analyse the customer journey. Marketing Mix Modelling can also help to identify marketing activities that lead to an increase in in-store purchases and revenue even when there isn’t a click-path to track.

How does Ruler piece
together your data?

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Track

Track individual & at-scale customer journey insights.

Attribute

Accurately attribute revenue, sales & leads.

Model

Model data and acknowledge the influence of all channels on business outcomes.

Report

Analyse performance & build custom segmented reports.

Forecast

Predict future revenue, ROI and diminishing returns.

Join 1000s of other marketers who just can’t get enough of Ruler Analytics

“Ruler Analytics allows us to invest in the right channels and create effective campaigns that deliver results for our clients.”

Charlotte Fallon
Embryo

“With Ruler’s data we’re now able to optimise campaigns based on actual won business, as opposed to web conversions.”

Daniel Marshall
Moneypenny

Start accurately attributing revenue to your marketing activities

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