Unified Marketing
Measurement + AI
See how Ruler can help you to:
- Consolidate all marketing & sales in one unified view
- Evidence the effectiveness of your marketing activities
- Track & attribute to all touch points, not just the last click
- Integrate offline touch points and revenue from CRM
- Measure the impact of top of funnel marketing on revenue
- Allocate budget effectively based on diminishing returns
- AI Agent – Analyst & Media Planner
COMPANIES MEASURING MARKETING EFFECTIVENESS WITH RULER
Get accurate, complete & actionable insights into marketing performance
Move away from outdated, single-click, 3rd party attribution data and towards a unified marketing measurement methodolody that incorporates granular 1st party attribution data that isn’t biased towards bottom-of-funnel channels, strategic budget planning and automatic optimisation of campaigns based on what’s driving incremental revenue growth.
Evidence marketing effectiveness
Track, attribute and measure ROI from marketing.
Understand how channels, campaigns and content positively impact revenue and which are creating waste.
Make smart budget allocation decisions
Reduce waste and allocate budget to channels and campaigns that drive revenue using our granular ROI and ROAS reporting.
Go beyond last-click attribution
Go beyond GA4 and last-click attribution with Ruler’s multi-touch, data-driven and impression attribution.
Use attribution models that align with your unique measurement goals.
Predict future outcomes from marketing spend
Our predictive budget scenario planner uses saturation curves to help you forecast ROI, pinpoint diminishing returns and identify optimal budget allocation.
Combine online & offline marketing data
Connect customer touchpoints and conversions, no matter where they happen. Incorporate offline conversions, trade shows and sales outreach and send offline revenue back to the ad platforms.
Measure the impact of upper funnel activities
Uncover hidden TOFU marketing ROI
Not every interaction with your brand is trackable, but Ruler’s proprietary econometric and ML-powered modelling solutions can help to fill in the gaps; even for top of funnel activities that impact revenue without a click-path to track.
What Ruler actually solves for marketers
Marketers, now more than ever, are presented with major blockers when it comes to measuring tactical performance and overall marketing effectiveness. Ruler enables marketers globally to overcome common causes of poor quality, incomplete and biased data, caused by:
- 3rd party cookies blocked
- Short attribution windows skewing results
- Last click and black box attribution models
- No view of individual customer journeys
- Impressions and TOFU campaigns can’t be tracked
Ruler’s Measurement Methodology
No model gives you 100% accuracy, but Ruler gets you closer than ever before…
Triangulating the truth
No single marketing measurement method is 100% accurate or foolproof; click-path tracking doesn’t account for impressions served, MMM provides a holistic but less granular view and incrementality testing is useful for determining causation but not substitute for ongoing reporting.
Ruler’s Unified Marketing Measurement solution takes into account all of these challenges, by combining the data sets to present back the most complete suite of marketing measurement insights.
- Measure click based channels with MTA
- Model impressions and offline with MMM
- Validate models & determine causation through incrementality tests
Don’t just take our word for it…
“Ruler Analytics allows us to invest in the right channels and create effective campaigns that deliver results for our clients.”
Charlotte Fallon
Embryo
“With Ruler’s data we’re now able to optimise campaigns based on actual won business, as opposed to web conversions.”
Daniel Marshall
Moneypenny
What can you do with Ruler?
Track
Track individual & at-scale customer journey insights.
Attribute
Accurately attribute revenue, sales & leads.
Model
Model data and acknowledge the influence of all channels on business outcomes.
Report
Analyse performance & build custom segmented reports.
Forecast
Predict future revenue, ROI and diminishing returns.
We don’t just integrate with your tools; we make them work better.
Get revenue data where you need it most, in 1,000+ apps
Join 1000s of other marketers who just can’t get enough of Ruler Analytics
Marketing professionals from organisations across the world in a wide range of industries are reaping the rewards that Ruler’s unified marketing measurement solution can provide.
“A must-have to track leads across multiple tech stacks!”
Ezrul M.
Senior Demand-Gen Consultant
“Critical for measuring the effectiveness of campaigns”
Craig T.
Digital Marketing Strategist
“The perfect solution for B2B call tracking & marketing attribution!”
Verified User
Logistics and Supply Chain
Want to learn more?
Find your solution to major marketing challenges.
What solutions can Ruler Analytics offer?
Ruler Analytics provides a combination of measurement solutions that help marketers triangulate answers to key questions about the impact of their marketing strategy, campaigns, tactics and content on leads, opportunities, sales, pipeline and revenue. These include multi-touch attribution, marketing mix modelling and impression attribution – which can call be implemented individually or collectively within Ruler’s platform.
What is marketing attribution?
Marketing attribution is the identification of your user’s journey from lead to sales, and the weighting of the revenue generated from leads and sales to each channel in the buyer journey.
Being able to attribute your sales to your marketing efforts help you understand your marketing ROI on a channel, campaign and messaging basis. There are many different forms of marketing attribution, but the most common are single-touch attribution (e.g. first and last click), multi-touch attribution and data driven attribution.
What is marketing mix modelling (MMM)?
Marketing Mix Modelling (MMM) is a set of statistical analyses used to estimate and predict the impact of marketing activities on revenue and ROI. Ruler Analytics’ MMM solution includes modelled ROI reporting, budget optimisation tools, diminishing returns forecasting and custom data segmentation.
What is impression attribution?
Impression attribution is a probabilistic measurement technique developed by Ruler to measure the influence of marketing channels and activities that can’t be tracked based on clicks along. This involves modelling impression data from marketing activation and ad platforms, multi-touch attribution data and spend & revenue data to attribute revenue where there is a high probability that impressions have been served as part of the customer journey. The outputs of impression attribution models can be validated with lift/incrementality tests, which also result in continuously improved accuracy.
Why Ruler Analytics?
The marketing measurement and attribution category is dominated by enterprise-level solutions (out of reach for most marketers), tools that rely heavily on third party data (which is often incomplete and inherently biased), and tech vendors that are more focused on the presentation of data than the accuracy, completeness and robustness of data & models.
Ruler Analytics takes the complexity out of advanced measurement models and makes it accessible to the masses, whilst leveraging transparent 1st party data and presenting the data in simple, easy-to-digest reports – with the option of querying the data and creating custom reports in-platform or via external BI platforms.
Ruler is detailed enough to have full confidence in the data, but simple enough to consume and action upon.