Measure what Matters
Marketers can unlock data in Salesforce to improve campaign performance and determine which marketing channels drive the most valuable leads. All marketers need to be able to optimise and justify their media spend so that they can generate the best possible results from their marketing efforts. That said, in a recent study, we found that 18% […]
Multi-touch attribution is crucial for modern marketing teams. There are multiple types of attribution models you can use, and the best one will depend on your unique situation and use case. In this guide, we discuss what multi-touch attribution is, the key benefits, and how you can overcome the challenges associated with it. Marketers in […]
So, you’ve thought about using last-click attribution to measure the effectiveness of your marketing, but is using last-click attribution the most accurate way to see where conversions are coming from? Or does it only paint half the picture by ignoring the rest of your customer journey? First things first, before we dive into last-click attribution […]
Readers note: This article was originally published in 2018 and was last updated on April 23rd 2020. When it comes to attribution modelling, there is not a one-size-fits-all solution. The attribution model you choose will depend on the channels and campaigns you are analysing. In this article, we take a look at the most common […]
Readers note: This article was originally published on April 4th 2019 and was last updated on April 28th 2020. Are you struggling to measure the ROI of your marketing campaigns to the point where you have to estimate? Revenue attribution connects two different data sets (marketing and sales) to determine exactly which forms of marketing […]
Data is crucial for marketing agencies today, but it’s only useful if it’s interpreted properly. Making data-based decisions off of bad data or incorrect assumptions could lead to revenue loss and degraded campaign performance. In marketing analytics, one of the most common mistakes is failing to understand the attribution models being used to point conversions […]
