Measure what Matters
With a better understanding of advertising attribution, it will become easier to pinpoint which of your PPC campaigns, keywords and ads are having the most significant impact on your conversions and sales. Let’s kick off this article with a question. What’s the most effective way to secure more budget and scale the performance of your […]
When used correctly, B2B marketing attribution can help you track what touchpoints are generating the most value, make budgetary decisions based on actionable data, and more importantly, scale the profitably of your marketing campaigns. For most B2B companies, marketing is a sizable expense and leaders want to know what they’re getting for their buck. Company […]
If you’re not using marketing attribution reports, then you’re missing a whole wealth of data that can help you optimise your marketing and increase your revenue. Attribution reports can help you understand the true impact of your paid advertising, link your offline sales to online searches and understand your customer journey. The list goes on, […]
Offline attribution is the process of connecting digital activity with sales that happen in the “real world”. For this article, we discuss the challenges related to offline attribution and share tips on how to track your customers across the entire sales cycle, both online and offline. Visibility over the performance of your online and offline […]
Multi-touch attribution is crucial for modern marketing teams. There are multiple types of attribution models you can use, and the best one will depend on your unique situation and use case. In this guide, we discuss what multi-touch attribution is, the key benefits, and how you can overcome the challenges associated with it.
Paid advertising on Google Ads is a great way to be found by your target audience. Here’s our insight on the GCLID and how to use it to maximise ROAS
Want to understand revenue attribution and how it can be more valuable that traditional analytics? We delve into how revenue attribution models can help you prove your ROI and take your marketing to the next level.
Google Analytics Attribution provides you with a holistic view of your conversion performance across multiple channels. For this article, we demystify Google Analytics Attribution and show you an alternative method to match your conversions with revenue in your CRM so that you can accurately measure your marketing ROI. Attribution in Google Analytics is a powerful […]
Attribution models vary greatly and finding the right one for your business is tricky. We walk you through first and last-click attribution models and how they could support you prove your ROI
Facebook Attribution allows marketers to see which of their ads are driving conversions and contributing to sales. In this article, we discuss the benefits and challenges to Facebook attribution and show you an alternative method to help connect online and offline sales revenue directly to your Facebook campaigns. 93% of marketers admit to using Facebook […]
The ability to view and analyse marketing data across all of your channels is critical for business growth. With Multi-channel attribution, you can see which touchpoints are generating the most value, how they relate to overall marketing ROI, and, most importantly, allows you to make budgetary decisions based on actionable data. Multi-channel attribution is considered […]
Marketers can unlock data in Salesforce to improve campaign performance and determine which marketing channels drive the most valuable leads. All marketers need to be able to optimise and justify their media spend so that they can generate the best possible results from their marketing efforts. That said, in a recent study, we found that 18% […]
So, you’ve thought about using last-click attribution to measure the effectiveness of your marketing, but is using last-click attribution the most accurate way to see where conversions are coming from? Or does it only paint half the picture by ignoring the rest of your customer journey? First things first, before we dive into last-click attribution […]
Data is crucial for marketing agencies today, but it’s only useful if it’s interpreted properly. Making data-based decisions off of bad data or incorrect assumptions could lead to revenue loss and degraded campaign performance. In marketing analytics, one of the most common mistakes is failing to understand the attribution models being used to point conversions […]
