Understanding your B2B customer journey could help you optimise your budget, drive more results and better understand your customers.  91%...

Looking for an alternative to Marketo but want to keep attribution and reporting top of mind? We compare Marketo and Ruler Analytics: an affordable alternative to their attribution arm, Bizible.

Multi-touch attribution is crucial for modern marketing teams. There are multiple types of attribution models you can use, and the best one will depend on your unique situation and use case. In this guide, we discuss what multi-touch attribution is, the key benefits, and how you can overcome the challenges associated with it.

Looking for an affordable Bizible alternative? Then have we got a treat for you. Find out how to get started with marketing attribution in 2022.

If you have a website, then implementing Google Analytics is the primary step to understanding and interpreting your website traffic. But to understand a campaign, or even just one CTA's performance, then you need to be able to track your links. We share how to track each and every URL and assign revenue to your campaigns.

Looking for some Hubspot alternatives? We round up 11 of the best alternatives that will suit your needs, goals and your budget.

If you’re considering a tool like Windsor.ai, then first read our top alternatives to see what other features you can get with a marketing attribution tool. 

If you’re considering adding DreamData to your marketing stack, then hold up. We walk you through DreamData alternatives that will help you refine your marketing tech stack. 

When you’re trying to sell more, it’s best to go back to your customers to understand why and how they...

So, you’ve thought about using last-click attribution to measure the effectiveness of your marketing, but is using last-click the most accurate way to see where conversions are coming from?

Now that we’ve waved goodbye to the Facebook attribution report, what is the next move for advertisers going forward? It’s...

Measure the impact of your marketing on sales and revenue with full-funnel attribution tracking.  Sales and marketing teams have more...

Not sure if machine learning has a place in your business and the way you report and optimise your marketing?...

With the death of the third-party cookie, marketers need to pivot and start collecting first-party data so they can continue...

Implement media attribution and track which of your traffic sources, keywords and ads are having the most significant impact on...