If you have a website, then implementing Google Analytics is the primary step to understanding and interpreting your website traffic. But to understand a campaign, or even just one CTA's performance, then you need to be able to track your links. We share how to track each and every URL and assign revenue to your campaigns.

Multi-touch attribution is crucial for modern marketing teams. There are multiple types of attribution models you can use, and the best one will depend on your unique situation and use case. In this guide, we discuss what multi-touch attribution is, the key benefits, and how you can overcome the challenges associated with it.

When you’re trying to sell more, it’s best to go back to your customers to understand why and how they...

So, you’ve thought about using last-click attribution to measure the effectiveness of your marketing, but is using last-click the most accurate way to see where conversions are coming from?

Now that we’ve waved goodbye to the Facebook attribution report, what is the next move for advertisers going forward? It’s...

Measure the impact of your marketing on sales and revenue with full-funnel attribution tracking.  Sales and marketing teams have more...

Not sure if machine learning has a place in your business and the way you report and optimise your marketing?...

With the death of the third-party cookie, marketers need to pivot and start collecting first-party data so they can continue...

Implement media attribution and track which of your traffic sources, keywords and ads are having the most significant impact on...

Want to understand revenue attribution and how it can be more valuable that traditional analytics? We delve into how revenue attribution models can help you prove your ROI and take your marketing to the next level.

Google Analytics Attribution provides you with a holistic view of your marketing performance across multiple channels. Attribution in Google Analytics...

In marketing, knowing what’s working and what isn’t, is the most important thing you can do to ensure you’re getting the most out of your time and budget. End to end marketing is a strategy that can help you do that.

Enrich your Google Analytics reports with Ruler’s data and attribute revenue to your traffic sources using different attribution models.  Google...

Looking to learn more about data-driven attribution in Google Ads and Analytics? Our guide explains all, plus how to view more marketing data.

Track which touchpoints generate the most value and how they relate to your overall marketing ROI with multi-channel attribution. Multi-channel...