Measure what Matters
Let me hazard a guess. You’re a marketer and you’ve been asked a similar question by your boss and/or client: “How much revenue are these marketing campaigns generating for my business?” Am I right? If not, then I’m surprised. Revenue attribution has become a buzz term in marketing in recent years, with an increasing number […]
The marketing industry is crowded with so much technical jargon. It’s hard for us marketers to make sense of it all sometimes. If you’ve spent time in your career running paid campaigns on AdWords, the terms “first click,” “last click,” “linear,” and “decay” should sound extremely familiar. Although, for content and social media marketers who […]
Data is crucial for marketing agencies today, but it’s only useful if it’s interpreted properly. Making data-based decisions off of bad data or incorrect assumptions could lead to revenue loss and degraded campaign performance. In marketing analytics, one of the most common mistakes is failing to understand the attribution models being used to point conversions […]
