Measure what Matters
Multi-touch attribution is crucial for modern marketing teams. There are multiple types of attribution models you can use, and the best one will depend on your unique situation and use case. In this guide, we discuss what multi-touch attribution is, the key benefits, and how you can overcome the challenges associated with it.
Want to understand revenue attribution and how it can be more valuable that traditional analytics? We delve into how revenue attribution models can help you prove your ROI and take your marketing to the next level.
Wondering about the future of third-party cookies? We share all you need to know on cookies, plus how best to prepare for the phase-out of 3rd party cookies
Attribution models vary greatly and finding the right one for your business is tricky. We walk you through first and last-click attribution models and how they could support you prove your ROI
The ability to view and analyse marketing data across all of your channels is critical for business growth. With multi-channel attribution, you can track which touchpoints generate the most value, how they relate to overall marketing ROI and make key decisions based on actionable data. Multi-channel attribution is considered a must-have a solution for B2B […]
Want to learn more about campaign influence in Salesforce and what you can use it for? Read our complete guide to learn how to get more out of your CRM.
Looking for some Hubspot alternatives? We round up 11 of the best alternatives that will suit your needs, goals and your budget.
With a better understanding of lead attribution, it will become easier to track which of your marketing sources, keywords and ads are having the most significant impact on your bottom line metrics. The ability to attribute revenue to marketing leads is no longer a “nice to have” option, especially for companies making bigger and riskier […]
Paid advertising on Google Ads is a great way to be found by your target audience. Here’s our insight on the GCLID and how to use it to maximise ROAS
Marketing attribution is a must for any marketer. Read our ultimate guide to attribution and learn more about what it is, how it works, and which attribution model is best for you.
Looking for an affordable Bizible alternative? Then have we got a treat for you. Find out how to get started with marketing attribution in 2021.
Looking for an alternative to Marketo but want to keep attribution and reporting top of mind? We compare Marketo and Ruler Analytics: an affordable alternative to their attribution arm, Bizible.
In marketing, knowing what’s working and what isn’t, is the most important thing you can do to ensure you’re getting the most out of your time and budget. End to end marketing is a strategy that can help you do that.
The path to purchase is an essential nugget of knowledge for businesses to make the most of their marketing efforts. However, this data tends to get lost in a data minefield. We share what it is and how you can access this data to optimise your marketing.
If you have a website, then implementing Google Analytics is the primary step to understanding and interpreting your website traffic. But to understand a campaign, or even just one CTA’s performance, then you need to be able to track your links. We share how to track each and every URL and assign revenue to your campaigns.
