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What is closed loop marketing attribution ebook - Ruler Analytics
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What is closed loop marketing attribution ebook - Ruler Analytics
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first-party data tracking

How to Collect First-Party Data in a Cookieless World

With the death of the third-party cookie, marketers need to pivot and start collecting first-party data so they can continue...
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media-attribution-www.ruleranalytics.com

What is Media Attribution and How to Get Started?

Implement media attribution and track which of your traffic sources, keywords and ads are having the most significant impact on...
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revenue-attribution-www.ruleranalytics.com

What is Revenue Attribution and Why is it Important?

Want to understand revenue attribution and how it can be more valuable that traditional analytics? We delve into how revenue attribution models can help you prove your ROI and take your marketing to the next level.
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google analytics attribution - www.ruleranalytics.com

What is Google Attribution, Why Does it Matter and How to Get Started

Google Analytics Attribution provides you with a holistic view of your marketing performance across multiple channels. Attribution in Google Analytics...
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end to end marketing

What is End to End Marketing and How Can You Use it

In marketing, knowing what’s working and what isn’t, is the most important thing you can do to ensure you’re getting the most out of your time and budget. End to end marketing is a strategy that can help you do that.
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google-analytics-ruler-attribution-www.ruleranalytics.com

How Ruler Enriches Your Attribution Reports in Google Analytics

Enrich your Google Analytics reports with Ruler’s data and attribute revenue to your traffic sources using different attribution models.  Google...
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data-driven attribution with ruler analytics

Marketer’s Guide to Data-Driven Attribution

Looking to learn more about data-driven attribution in Google Ads and Analytics? Our guide explains all, plus how to view more marketing data.
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how to track links in Google Analytics

How to Track Links with Google Analytics

If you have a website, then implementing Google Analytics is the primary step to understanding and interpreting your website traffic. But to understand a campaign, or even just one CTA's performance, then you need to be able to track your links. We share how to track each and every URL and assign revenue to your campaigns.
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multi-channel-attribution-www.ruleranalytics.com (1)

What is Multi-Channel Attribution and How to Get Started

Track which touchpoints generate the most value and how they relate to your overall marketing ROI with multi-channel attribution. Multi-channel...
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bizible alternative and competitor

Ruler Analytics: Affordable Alternative to Bizible for 2022

Looking for an affordable Bizible alternative? Then have we got a treat for you. Find out how to get started with marketing attribution in 2022.
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What is the path to purchase?

What is Path to Purchase and How Can You Use it?

The path to purchase is an essential nugget of knowledge for businesses to make the most of their marketing efforts. However, this data tends to get lost in a data minefield. We share what it is and how you can access this data to optimise your marketing.
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multi-touch-attribution-www.ruleranalytics.com

What is Multi-Touch Attribution, Why’s it Important & How to Get Started

Multi-touch attribution is crucial for modern marketing teams. There are multiple types of attribution models you can use, and the best one will depend on your unique situation and use case. In this guide, we discuss what multi-touch attribution is, the key benefits, and how you can overcome the challenges associated with it.
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marketing attribution guide - models, tools and strategy

What is Marketing Attribution? A Guide to Models, Tools and Benefits

Marketing attribution is a must for any marketer. Read our ultimate guide to attribution and learn more about what it is, how it works, and which attribution model is best for you.
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gclid guide to auto tagging

What is GCLID Auto-tagging in Google Ads and How Can You Use It?

Paid advertising on Google Ads is a great way to be found by your target audience. Here's our insight on the GCLID and how to use it to maximise ROAS
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attribution-modelling-www.ruleranalytics.com

What is Attribution Modelling, Why Does it Matter and How to Get Started

Attribution models vary greatly and finding the right one for your business is tricky. We walk you through first and last-click attribution models and how they could support you prove your ROI
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