Measure what Matters
This piece on attribution modelling was originally published in 2018, but now that we’ve released our first and last-click attribution feature, I felt it was the right time to revisit this article and demystify first, last-click and attribution modelling in more detail. In an ideal world, we would want our visitors to click on one […]
Let me hazard a guess. You’re a marketer and you’ve been asked a similar question by your boss and/or client: “How much revenue are these marketing campaigns generating for my business?” Am I right? If not, then I’m surprised. Revenue attribution has become a buzz term in marketing in recent years, with an increasing number […]
Data is crucial for marketing agencies today, but it’s only useful if it’s interpreted properly. Making data-based decisions off of bad data or incorrect assumptions could lead to revenue loss and degraded campaign performance. In marketing analytics, one of the most common mistakes is failing to understand the attribution models being used to point conversions […]
