Looking for an alternative to Marketo but want to keep attribution and reporting top of mind? We compare Marketo and Ruler Analytics: an affordable alternative to their attribution arm, Bizible.
Measure what Matters
Looking for an alternative to Marketo but want to keep attribution and reporting top of mind? We compare Marketo and Ruler Analytics: an affordable alternative to their attribution arm, Bizible.
Want to learn more about campaign influence in Salesforce and what you can use it for? Read our complete guide to learn how to get more out of your CRM.
In marketing, knowing what’s working and what isn’t, is the most important thing you can do to ensure you’re getting the most out of your time and budget. End to end marketing is a strategy that can help you do that.
The path to purchase is an essential nugget of knowledge for businesses to make the most of their marketing efforts. However, this data tends to get lost in a data minefield. We share what it is and how you can access this data to optimise your marketing.
If you have a website, then implementing Google Analytics is the primary step to understanding and interpreting your website traffic. But to understand a campaign, or even just one CTA’s performance, then you need to be able to track your links. We share how to track each and every URL and assign revenue to your campaigns.
With a better understanding of advertising attribution, it will become easier to pinpoint which of your PPC campaigns, keywords and ads are having the most significant impact on your conversions and sales. Let’s kick off this article with a question. What’s the most effective way to secure more budget and scale the performance of your […]
When used correctly, B2B marketing attribution can help you track what touchpoints are generating the most value, make budgetary decisions based on actionable data, and more importantly, scale the profitably of your marketing campaigns. For most B2B companies, marketing is a sizable expense and leaders want to know what they’re getting for their buck. Company […]
If you’re not using marketing attribution reports, then you’re missing a whole wealth of data that can help you optimise your marketing and increase your revenue. Attribution reports can help you understand the true impact of your paid advertising, link your offline sales to online searches and understand your customer journey. The list goes on, […]
Offline attribution is the process of connecting digital activity with sales that happen in the “real world”. For this article, we discuss the challenges related to offline attribution and share tips on how to track your customers across the entire sales cycle, both online and offline. Visibility over the performance of your online and offline […]
Multi-touch attribution is crucial for modern marketing teams. There are multiple types of attribution models you can use, and the best one will depend on your unique situation and use case. In this guide, we discuss what multi-touch attribution is, the key benefits, and how you can overcome the challenges associated with it.
Paid advertising on Google Ads is a great way to be found by your target audience. Here’s our insight on the GCLID and how to use it to maximise ROAS
Want to understand revenue attribution and how it can be more valuable that traditional analytics? We delve into how revenue attribution models can help you prove your ROI and take your marketing to the next level.
Google Analytics Attribution provides you with a holistic view of your conversion performance across multiple channels. For this article, we demystify Google Analytics Attribution and show you an alternative method to match your conversions with revenue in your CRM so that you can accurately measure your marketing ROI. Attribution in Google Analytics is a powerful […]
Attribution models vary greatly and finding the right one for your business is tricky. We walk you through first and last-click attribution models and how they could support you prove your ROI
Facebook Attribution allows marketers to see which of their ads are driving conversions and contributing to sales. In this article, we discuss the benefits and challenges to Facebook attribution and show you an alternative method to help connect online and offline sales revenue directly to your Facebook campaigns. 93% of marketers admit to using Facebook […]
