Wondering about the future of third-party cookies? We share all you need to know on cookies, plus how best to prepare for the phase-out of 3rd party cookies

Multi-touch attribution is crucial for modern marketing teams. There are multiple types of attribution models you can use, and the best one will depend on your unique situation and use case. In this guide, we discuss what multi-touch attribution is, the key benefits, and how you can overcome the challenges associated with it.

With the death of the third-party cookie, marketers need to pivot and start collecting first-party data so they can continue...

Understanding your B2B customer journey could help you optimise your budget, drive more results and better understand your customers.  91%...

Want to learn more about campaign influence in Salesforce and what you can use it for? Read our complete guide to learn how to get more out of your CRM.

Measure the results from your marketing campaigns more efficiently with call attribution software and see how you can get the...

Looking to learn more about data-driven attribution in Google Ads and Analytics? Our guide explains all, plus how to view more marketing data.

Measure the impact of your marketing on sales and revenue with full-funnel attribution tracking.  Sales and marketing teams have more...

Track which touchpoints generate the most value and how they relate to your overall marketing ROI with multi-channel attribution. Multi-channel...

Looking for an alternative to Marketo but want to keep attribution and reporting top of mind? We compare Marketo and Ruler Analytics: an affordable alternative to their attribution arm, Bizible.

Looking for an affordable Bizible alternative? Then have we got a treat for you. Find out how to get started with marketing attribution in 2022.

If you have a website, then implementing Google Analytics is the primary step to understanding and interpreting your website traffic. But to understand a campaign, or even just one CTA's performance, then you need to be able to track your links. We share how to track each and every URL and assign revenue to your campaigns.

Looking for some Hubspot alternatives? We round up 11 of the best alternatives that will suit your needs, goals and your budget.

If you’re considering a tool like Windsor.ai, then first read our top alternatives to see what other features you can get with a marketing attribution tool. 

If you’re considering adding DreamData to your marketing stack, then hold up. We walk you through DreamData alternatives that will help you refine your marketing tech stack.