Marketers that effectively track lead source can make informed decisions to drive more sales and are able to report an...

Measuring marketing and proving your ROI can be tricky. But, with the right metrics you can prove not only how many leads you're creating, but how much revenue too.

Want to track your customer touchpoints? Read our full guide to understanding marketing touchpoints and get more from your data

These B2B marketing statistics will support any marketer guide their strategy towards the goals that matter most to them. Whether you’re looking to drive more leads, increase sales or shorten the sales cycle, we have data that will support your business growth and strategy.

Do you have a lead generation process in place but you’re not yet driving enough leads you can rely on? We asked marketing and sales experts for their tips.

Looking to learn how to create a lead generation funnel that can support your business to create consistent leads month on month? Keep reading for top tips that will help you drive high-quality leads.

Looking for tips for your PPC lead generation strategy? Read our full guide to PPC lead gen and learn how to take your online advertising to the next level.

The sales cycle can stretch a bit longer, making it difficult to measure the true effectiveness of top of the...

Tracking leads in Google Sheets allows sales and marketing teams to harness valuable data and make smarter decisions to attract,...

Looking for B2B lead generation tips so you can drive more leads (and more sales) through your funnel? We spoke to 21 experts to get their top tips.

Do you work to drive more leads? We've picked out 35 lead generation statistics that will help you drive more leads that are likely to convert. Check it out!

Not sure how to track form submissions? Here are three easy ways to do it, including goal tracking and revenue attribution methods.

Quite often, digital advertising drives actions away from the web, such as a telephone call or in-store visit, that leads...

Interested in legal lead generation? We walk you through our legal marketing statistics plus recommendations to get even more from your marketing.

Add marketing lead source in Salesforce to unlock crucial insights that will allow you to measure and track the true...