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How to Get a Single Source of Truth in Marketing
Looking for a single source of truth in your marketing data? We explore how you can find reliable data to prove your impact
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How to Add Lead Source and Attribute Marketing Revenue in Salesforce
Add marketing lead source in Salesforce to unlock crucial insights that will allow you to measure and track the true...
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Google Analytics Lead Tracking: How to Get a Better View of Leads
We asked marketing professionals for their tips on lead tracking in Google Analytics. Keep reading to see the critical analysis of their insight and what’s missing.
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3 Easy Ways to Track Form Submissions
Not sure how to track form submissions? Here are three easy ways to do it, including goal tracking and revenue attribution methods.
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Lead Generation for Lawyers
Interested in legal lead generation? We walk you through our legal marketing statistics plus recommendations to get even more from your marketing.
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Demand Generation Metrics to Track Your Marketing Success
We delve into the seemingly complex world of demand generation metrics and break them down in an easy-to-understand way to...
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How To Measure Marketing Performance in 2023
Measuring marketing and proving your ROI can be tricky. But, with the right metrics you can prove not only how many leads you're creating, but how much revenue too.
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How to Build a Lead Generation Website for Your Business
By creating a website specifically designed to capture leads, you can increase the number of potential customers that you reach...
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35 Lead Generation Statistics and Trends for 2023
Do you work to drive more leads? We've picked out 35 lead generation statistics that will help you drive more leads that are likely to convert. Check it out!
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Demand Generation vs. Demand Capture: How to Address Both With Your Marketing
We take a closer look at market demand and show you how you can successfully generate and capture it for...
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How is the B2B Buying Process Changing & Its Trends You Should Know
After the eCommerce boom during the Pandemic, B2B buying processes evolved and became more streamlined. We’ll discuss how these changes...
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Demand Generation vs. Lead Generation: What Are the Key Differences?
Demand generation is a trending topic in the B2B marketing space. In this blog, you’ll learn the crucial differences between...
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8 B2B Marketing Metrics to Measure and Improve your B2B Marketing
By tracking the right B2B metrics, you can make informed data-driven decisions to boost the performance of your marketing strategies. ...
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What is Pipeline Generation and How to Get Started
Drive higher converting leads and customers for your company with pipeline generation. Lead generation is no longer the main priority...
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5 Tips to Grow Lead Generation with SEO
SEO is a great way to improve your lead generation. Kurt Dunphy, of Rally, walks us through his top tips...
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