Looking to learn how to create a lead generation funnel that can support your business to create consistent leads month on month? Keep reading for top tips that will help you drive high-quality leads.
Measure what Matters
Looking to learn how to create a lead generation funnel that can support your business to create consistent leads month on month? Keep reading for top tips that will help you drive high-quality leads.
Looking for tips for your PPC lead generation strategy? Read our full guide to PPC lead gen and learn how to take your online advertising to the next level.
The sales cycle can stretch a bit longer, making it difficult to measure the true effectiveness of top of the funnel activity. For this article, we take a closer look at the average sales cycle and share tips on how to convert prospects into customers at a quicker rate. The sales cycle is the lifeblood […]
Tracking leads in Google Sheets allows sales and marketing teams to harness valuable data and make smarter decisions to attract, retain and engage higher qualified leads and customers. Lead tracking is an essential aspect of the marketing and sales process. Without proper visibility of leads and sales, it’s almost impossible to understand the status of […]
Looking for B2B lead generation tips so you can drive more leads (and more sales) through your funnel? We spoke to 21 experts to get their top tips.
Do you work to drive more leads? We’ve picked out 35 lead generation statistics that will help you drive more leads that are likely to convert. Check it out!
Not sure how to track form submissions? Here are three easy ways to do it, including goal tracking and revenue attribution methods.
Want to track your customer touchpoints? Read our full guide to understanding marketing touchpoints and get more from your data
Quite often, digital advertising drives actions away from the web, such as a telephone call or in-store visit, that leads to a sale offline. Integrating your online marketing with offline activity is key when it comes to making budgetary decisions that can make—or break—your business. Despite the growth of modern technology, many consumers are still […]
Interested in legal lead generation? We walk you through our legal marketing statistics plus recommendations to get even more from your marketing.
Measuring marketing and proving your ROI can be tricky. But, with the right metrics you can prove not only how many leads you’re creating, but how much revenue too.
Marketers that effectively track lead source can make informed decisions to drive more sales and are able to report an accurate marketing ROI to senior leaders and clients. Does the following sound familiar to you? You’re generating leads, but your bottom line remains flat. Believe it, or not, most businesses aren’t actually short of leads. […]
Add marketing lead source in Salesforce to unlock crucial insights that will allow you to measure and track the true value of your marketing activities. Understanding where your high-quality leads are coming from allows you to validate the impact of your work and secure additional budget to drive more opportunities. Lead source data in Salesforce […]
According to the 2019 marketing measurement & attribution survey, 91% of B2B marketers say B2B marketing measurement and reporting is a top priority for their organisation. This should come as no surprise, B2B metrics are essential. They can detail an otherwise non-existent picture to company investors of how their assets are performing. How? Through analysing […]
Marketo’s 2017 State of Engagement report presented some interesting findings of how effective marketers are at engaging their target customers and prospects: 82% of marketers believe they have a deep understanding of their audiences, but half of the consumers think brands could do a better job of engaging them. 72% of B2B consumers say brands […]
