Measure what Matters
Add marketing lead source in Salesforce to unlock crucial insights that will allow you to measure and track the true value of your marketing activities. Understanding where your high-quality leads are coming from allows you to validate the impact of your work and secure additional budget to drive more opportunities. Lead source data in Salesforce […]
Not sure how to track form submissions? Here are three easy ways to do it, including goal tracking and revenue attribution methods.
Measuring marketing and proving your ROI can be tricky. But, with the right metrics you can prove not only how many leads you’re creating, but how much revenue too.
Long sales cycles make it problematic for B2B marketers who want to measure and calculate the exact ROI of their marketing activities. For this article, we discuss the main challenges of long sales cycles, and as a bonus, show you an effective way to connect your marketing with CRM data so that you can gain […]
According to the 2019 marketing measurement & attribution survey, 91% of B2B marketers say B2B marketing measurement and reporting is a top priority for their organisation. This should come as no surprise, B2B metrics are essential. They can detail an otherwise non-existent picture to company investors of how their assets are performing. How? Through analysing […]
Marketo’s 2017 State of Engagement report presented some interesting findings of how effective marketers are at engaging their target customers and prospects: 82% of marketers believe they have a deep understanding of their audiences, but half of the consumers think brands could do a better job of engaging them. 72% of B2B consumers say brands […]
As 2017 draws to a close, marketers and agencies are focused on a big question: which channels will generate the most revenue for our clients’ businesses next year? Answering this question almost always leads to a familiar discussion: Google vs. Facebook. This isn’t to say that other channels aren’t also important to consider. LinkedIn, Twitter, […]
In 2013, the entire legal sector was forced to rethink the ways it approached marketing and generated leads, as a result of the Jackson Reforms. Here we take a look at the impact the reforms are still having today and the solutions to the problems they have caused to the legal profession. What are […]
Ignore the Advice of Articles that Suggest Certain KPIs, as every Organisation’s most Important Metrics will be Different In the absence of Key Performance Indicators (KPIs), how do you know if your business is on the right track for success? Some organisations will simply look at bottom-line sales for proof of profitability, but conversions […]
The introduction of Google Panda may well have taken place nearly five years ago, but its power and potency still requires your utmost attention. This “old hat” service, which takes no prisoners when searching the Internet and penalising pages that don’t meet its exacting quality standards, is something that every business should always bear in […]
It is all well and good studying analytics to see how many unique users are visiting your site, how long they stay on a particular page for, and how many choose to leave after consuming the content. But what are you doing with this information? Some administrators’ prime concern will be boosting traffic numbers or […]
