Measure what Matters
Marketers are artists. Brainstorming creative solutions for driving business, designing eye-catching graphics, and crafting the perfect CTAs: these are all artistic endeavours. But in 2018, marketers must be more than just artists. We must be both artists and scientists. We’re responsible not only for creating, but also for researching, hypothesizing, and validating. Why? Digital marketing […]
Marketo’s 2017 State of Engagement report presented some interesting findings of how effective marketers are at engaging their target customers and prospects: 82% of marketers believe they have a deep understanding of their audiences, but half of consumers think brands could do a better job of engaging them. 72% of B2B consumers say brands must […]
As 2017 draws to a close, marketers and agencies are focused on a big question: which channels will generate the most revenue for our clients’ businesses next year? Answering this question almost always leads to a familiar discussion: Google vs. Facebook. This isn’t to say that other channels aren’t also important to consider. LinkedIn, Twitter, […]
In 2013, the entire legal sector was forced to rethink the ways it approached marketing and generated leads, as a result of the Jackson Reforms. Here we take a look at the impact the reforms are still having today, and the solutions to the problems they have caused to the legal profession. What are […]
Ignore the Advice of Articles that Suggest Certain KPIs, as every Organisation’s most Important Metrics will be Different In the absence of Key Performance Indicators (KPIs), how do you know if your business is on the right track for success? Some organisations will simply look at bottom-line sales for proof of profitability, but conversions […]
The introduction of Google Panda may well have taken place nearly five years ago, but its power and potency still requires your utmost attention. This “old hat” service, which takes no prisoners when searching the Internet and penalising pages that don’t meet its exacting quality standards, is something that every business should always bear in […]
It is all well and good studying analytics to see how many unique users are visiting your site, how long they stay on a particular page for, and how many choose to leave after consuming the content. But what are you doing with this information? Some administrators’ prime concern will be boosting traffic numbers or […]
