Add marketing lead source in Salesforce to unlock crucial insights that will allow you to measure and track the true...

We asked marketing professionals for their tips on lead tracking in Google Analytics. Keep reading to see the critical analysis of their insight and what’s missing. 

Not sure how to track form submissions? Here are three easy ways to do it, including goal tracking and revenue attribution methods.

Interested in legal lead generation? We walk you through our legal marketing statistics plus recommendations to get even more from your marketing.

We delve into the seemingly complex world of demand generation metrics and break them down in an easy-to-understand way to...

Measuring marketing and proving your ROI can be tricky. But, with the right metrics you can prove not only how many leads you're creating, but how much revenue too.

By creating a website specifically designed to capture leads, you can increase the number of potential customers that you reach...

Do you work to drive more leads? We've picked out 35 lead generation statistics that will help you drive more leads that are likely to convert. Check it out!

We take a closer look at market demand and show you how you can successfully generate and capture it for...

After the eCommerce boom during the Pandemic, B2B buying processes evolved and became more streamlined. We’ll discuss how these changes...

Demand generation is a trending topic in the B2B marketing space. In this blog, you’ll learn the crucial differences between...

By tracking the right B2B metrics, you can make informed data-driven decisions to boost the performance of your marketing strategies. ...

Drive higher converting leads and customers for your company with pipeline generation. Lead generation is no longer the main priority...

SEO is a great way to improve your lead generation. Kurt Dunphy, of Rally, walks us through his top tips...

Want to track your customer touchpoints? Read our full guide to understanding marketing touchpoints and get more from your data