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Inbound Marketing

Measure what Matters

  • 3 Easy Ways to Track Form Submissions

    • 25th November 2020
    • By Laura Caveney
    • Posted in: Inbound Marketing

    Not sure how to track form submissions? Here are three easy ways to do it, including goal tracking and revenue attribution methods.

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  • How to Track Marketing Lead Source Data (+ Attribute Revenue)

    • 11th November 2020
    • By Katie Holmes
    • Posted in: Inbound Marketing
    Lead Source Marketing - www.ruleranalytics.com

    Marketers that effectively track lead source can make informed decisions to drive more sales and are able to report an accurate marketing ROI to senior leaders and clients. Does the following sound familiar to you? You’re generating leads, but your bottom line remains flat. Believe it, or not, most businesses aren’t actually short of leads. […]

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  • How to Automatically Add Marketing Lead Source in Salesforce

    • 3rd September 2020
    • By Katie Holmes
    • Posted in: Inbound Marketing
    How to Add and Update Lead Source in Salesforce - www.ruleranalytics.com

    Add marketing lead source in Salesforce to unlock crucial insights that will allow you to measure and track the true value of your marketing activities. Understanding where your high-quality leads are coming from allows you to validate the impact of your work and secure additional budget to drive more opportunities. Lead source data in Salesforce […]

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  • How To Measure Marketing Performance in 2020

    • 19th August 2020
    • By Laura Caveney
    • Posted in: Inbound Marketing
    How To Measure Marketing Performance in 2020 - www.ruleranalytics.com

    Measuring marketing and proving your ROI can be tricky. But, with the right metrics you can prove not only how many leads you’re creating, but how much revenue too.

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  • How To Measure Your Long Sales Cycles and Calculate Marketing ROI

    • 18th August 2020
    • By Katie Holmes
    • Posted in: Inbound Marketing
    long sales cycles - www.ruleranalytics.com

    Long sales cycles make it problematic for B2B marketers who want to measure and calculate the exact ROI of their marketing activities. For this article, we discuss the main challenges of long sales cycles, and as a bonus, show you an effective way to connect your marketing with CRM data so that you can gain […]

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  • How Essential Is B2B Marketing Measurement To Other Marketers?

    • 13th September 2019
    • By Katie Holmes
    • Posted in: Inbound Marketing
    Just How Essential Is B2B Marketing Measurement To Other Marketers - www.ruleranalytics.com

    According to the 2019 marketing measurement & attribution survey, 91% of B2B marketers say B2B marketing measurement and reporting is a top priority for their organisation. This should come as no surprise, B2B metrics are essential. They can detail an otherwise non-existent picture to company investors of how their assets are performing. How? Through analysing […]

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  • Here’s Why You Should Consider Account-Based Marketing in 2018

    • 9th March 2018
    • By Katie Holmes
    • Posted in: Inbound Marketing

    Marketo’s 2017 State of Engagement report presented some interesting findings of how effective marketers are at engaging their target customers and prospects: 82% of marketers believe they have a deep understanding of their audiences, but half of the consumers think brands could do a better job of engaging them. 72% of B2B consumers say brands […]

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  • Google vs. Facebook: Which Channel Is Better for Driving Traffic?

    • 7th December 2017
    • By Katie Holmes
    • Posted in: Inbound Marketing
    google vs. facebook

    As 2017 draws to a close, marketers and agencies are focused on a big question: which channels will generate the most revenue for our clients’ businesses next year? Answering this question almost always leads to a familiar discussion: Google vs. Facebook. This isn’t to say that other channels aren’t also important to consider. LinkedIn, Twitter, […]

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  • How Did the Jackson Reforms Change the Way Law Firms Approached Marketing

    • 27th October 2016
    • By Katie Holmes
    • Posted in: Inbound Marketing
    How did the Jackson Reform change the way law firms approached marketing - www.ruleranalytics.com

    In 2013, the entire legal sector was forced to rethink the ways it approached marketing and generated leads, as a result of the Jackson Reforms. Here we take a look at the impact the reforms are still having today and the solutions to the problems they have caused to the legal profession.   What are […]

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  • How to Pick the Right KPIs for your Business?

    • 25th April 2016
    • By Katie Holmes
    • Posted in: Inbound Marketing
    how to pick the right KPIs for your business - www.ruleranalytics.com

    Ignore the Advice of Articles that Suggest Certain KPIs, as every Organisation’s most Important Metrics will be Different   In the absence of Key Performance Indicators (KPIs), how do you know if your business is on the right track for success? Some organisations will simply look at bottom-line sales for proof of profitability, but conversions […]

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  • Is removing old content a good idea – or will it hurt conversions?

    • 6th February 2016
    • By Ian Leadbetter
    • Posted in: Inbound Marketing

    The introduction of Google Panda may well have taken place nearly five years ago, but its power and potency still requires your utmost attention. This “old hat” service, which takes no prisoners when searching the Internet and penalising pages that don’t meet its exacting quality standards, is something that every business should always bear in […]

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  • It’s about time your business started monitoring user behaviour

    • 10th December 2015
    • By Ian Leadbetter
    • Posted in: Inbound Marketing

    It is all well and good studying analytics to see how many unique users are visiting your site, how long they stay on a particular page for, and how many choose to leave after consuming the content. But what are you doing with this information? Some administrators’ prime concern will be boosting traffic numbers or […]

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