SEO is a great way to improve your lead generation. Kurt Dunphy, of Rally, walks us through his top tips...

Want to track your customer touchpoints? Read our full guide to understanding marketing touchpoints and get more from your data

Tracking leads in Google Sheets allows sales and marketing teams to harness valuable data and make smarter decisions to attract,...

Do you work to drive more leads? We've picked out 35 lead generation statistics that will help you drive more leads that are likely to convert. Check it out!

What’s the difference between lead generation lead acquisition? We teach you plus share tips on how to optimise your lead...

Do you have a lead generation process in place but you’re not yet driving enough leads you can rely on? We asked marketing and sales experts for their tips.

Looking for a single source of truth in your marketing data? We explore how you can find reliable data to prove your impact

Not sure how to track form submissions? Here are three easy ways to do it, including goal tracking and revenue attribution methods.

Gain effective tips from the experts on how to reduce the sales cycle and generate revenue faster. The sales cycle...

Measuring marketing and proving your ROI can be tricky. But, with the right metrics you can prove not only how many leads you're creating, but how much revenue too.

We asked marketing professionals for their tips on lead tracking in Google Analytics. Keep reading to see the critical analysis of their insight and what’s missing. 

Add marketing lead source in Salesforce to unlock crucial insights that will allow you to measure and track the true...

Marketers that effectively track lead source can make informed decisions to drive more sales and are able to report an...

These B2B marketing statistics will support any marketer guide their strategy towards the goals that matter most to them. Whether you’re looking to drive more leads, increase sales or shorten the sales cycle, we have data that will support your business growth and strategy.

Looking to learn how to create a lead generation funnel that can support your business to create consistent leads month on month? Keep reading for top tips that will help you drive high-quality leads.