Measure what Matters
These marketing attribution statistics are designed to guide you towards new opportunities that will help drive more meaningful results for your business. Marketing attribution is constantly evolving, and it’s important that you don’t get left behind. As a provider of multi-touch marketing attribution, we decided to compile a list of the best marketing attribution statistics […]
Got a headache over the impact the iOS 14.5 update is having on your advertising campaigns? We share how you can still track the impact of your ads despite drastic changes to tracking on native platforms.
SaaS metrics are key to business leaders and marketing teams to better understand how their work is helping to scale their company. We asked experts in the field for their feedback on key metrics.
Your marketing budget is your bread and butter. Done right, you can optimise and scale your business. We asked experts for their insight on best practices.
Not sure if you should quit using Universal Analytics? We look into the key differences between GA3 and Google Analytics 4
Do you have growing sales and marketing teams and struggle to align them? Here’s our complete guide to sales and marketing alignment which will allow you to increase efficiency, collaboration and sales.
What are the key marketing challenges professionals face? We delve into new data from over 200 marketers to find out more.
Benchmarking your lead conversion rates against the industry average allows you to capitalise on growth opportunities and spot areas for improvement. Do you know how your lead conversion rates measure up against the competition? Without benchmarking your performance against your industry, you’ll never know. By comparing your lead conversion rates against the competition, you can […]
We surveyed over 200 businesses to find out more about which channels, conversions and metrics they choose to track, and which they struggle to track.
Make 2021 all about you with these free online marketing courses. From attribution to PPC and social media, there are a whole host of courses out there.
Inbound and outbound sales are bread and butter to SaaS companies. We asked our sales team for their best sales tip to help you get more from your leads.
2020 has been a tumultuous year. We look back to predict marketing trends we can expect to see in 2021. These are ones you’ll want to include in next year’s content!
We share 13 of the best marketing strategy examples you can use to optimise your marketing and create tangible improvements to your lead generation. Many of those listed we use ourselves to drive our own leads!
Ruler Analytics recently held a webinar with Google on unlocking data from paid advertising using offline conversion tracking. If you use Google Ads to drive leads or revenue, read our top takeaways now or watch the full video.
