See how your customers journey towards sales and improve your decision making with Ruler’s Paths Report.
The customer journey is a tangled web of touchpoints.
Gone are the days of simple A to B buying decisions. Today’s consumers weave through a maze of online and offline channels before making a purchase.
While tools like Google Analytics are helpful, they have limitations in keeping pace with the dynamic customer journey.
Privacy restrictions prevent them from storing personal data like names or emails, and user activity is only retained for a limited window (typically 90 days).
This makes it difficult to track the complete customer journey and understand how visitors transform into prospects and revenue.
Ruler’s Paths Report cuts through the confusion.
It gives you a better picture of how visitors find your site, identifies which channels drive the most successful conversions (e.g. first-time interactions that lead to a sale or desired action), and reveals the most effective channel combinations.
What is Ruler’s Paths Report?
Ruler’s Paths Report sheds light on the journeys website visitors take before converting into leads or sales.
Imagine it like a map, following the sequence of channels that users interact with before taking a desired action.
By analysing this data, Ruler uncovers which channels are the strongest performers, directly influencing conversions and revenue, while also uncovering the most powerful channel combinations.
By understanding which channels work well together, you can:
- see a top-down view of your most popular paths
- identify your most (and least) valuable channels
- optimise your marketing efforts to increase conversion rates
- maximise your return on investment.
What can you see in Ruler’s Paths Report?
Ruler’s Paths Report offers a treasure trove of insights that shed light on how visitors interact with your website and ultimately convert into paying customers.
Here’s a closer look at the valuable information you can glean from this report:
- Number of conversions: See which combinations of marketing channels are most effective at driving desired actions on your website, such as form submissions, downloads, or account creations. For example, you may discover that people who engage with both Google Ads and Google Organic are way more likely to fill out a form than those who only interact with Facebook Paid.
- Number of sales: In addition to conversions, Ruler’s Paths Report allows you to track how each channel path contributes to actual sales. This paints a clearer picture of how your marketing channels work together to help build pipeline.
- Attributed revenue: While focusing on conversions and sales is important, they’re just one piece of the puzzle. First, conversions aren’t guaranteed sales. People who show interest might not always complete a purchase. They can drop off at any point in the sales funnel. Second, sales vary in value. Some sales might be small, while others bring in significant revenue. Ruler acknowledges this by showing the paths that bring in the most revenue, allowing you to prioritise high-profit channels.
- Time to conversion: Marketers understand the customer journey is rarely a straight shot. Visitors browse, explore, and revisit before converting. Unfortunately, explaining this complex path to stakeholders who crave immediate results can be a challenge. Ruler simplifies things by showing how long it takes visitors to convert, giving stakeholders a clearer picture of the time needed to turn interest into revenue.
- Touchpoints to conversion: Ruler goes beyond just measuring conversion time. It also analyses visitor interactions, pinpointing the average number of touchpoints needed to convert a curious browser into a paying customer.
Book a demo to see Ruler’s Paths Report
Stop guessing and see exactly how your marketing channels work together to drive conversions and revenue.
With this knowledge, you can optimise your marketing mix, amplify winning combinations, and ditch the dead ends.
Discover more about the Ruler’s Paths report and explore its full range of capabilities in proving your marketing effectiveness and optimising for optimal results by booking a demo.
