How Ruler’s works

Step 1

Link spend to outcomes

Ruler tracks marketing engagement from first touch to final sale, across both online and offline channels. Whether it’s a click, form fill, phone call or store visit, Ruler links it all to revenue. This gives you the foundation to understand where your budget is driving outcomes, not just activity.

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Step 2

Account for every influence

Not every channel leaves a click-path. Brand ads, display campaigns, and offline channels often influence conversions without direct interaction. Ruler’s impression modelling uses machine learning to connect the dots, so you can see the true contribution of these upper-funnel investments and include them in your allocation strategy.

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Step 3

Reallocate based on marginal ROAS

Our marketing mix modelling goes further by identifying which channels deliver incremental revenue and where returns start to diminish. It corrects for platform overreporting and overlapping data. With this, you can redistribute spend based on marginal ROAS, not vanity metrics or last-click logic.

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Step 4

Optimise campaigns based on new data

With a full view of performance, clicks, impressions, and offline conversions, you can make informed, fair decisions about where to cut spend and where to invest more. Ruler gives you the data to support budget shifts, campaign testing, and channel investment based on real revenue impact.

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Start attributing conversions & revenue to impressions

See how Ruler can help you validate brand awareness campaigns, re-attribute “Direct” traffic conversions and optimise your marketing spend for maximum revenue by booking a demo.

See it in action

We don’t just integrate with your tools; we make them work better.

Get revenue data where you need it most, in 1,000+ apps

Find out how Ruler can help you measure top of funnel channels

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