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About Ruler Analytics
Ruler Analytics is a marketing attribution solution for digital marketers which aligns sales revenue with marketing activity.
Ruler tracks website visitors over multiple touch points and connects the dots once a visitor converts to a lead via form completion, call or live chat conversation.
We then match the marketing source and all variables such as GCLID, google client id, UTM and more, to the lead at the visitor level. By integrating this data into your customer’s CRM or sales records, Ruler sends the revenue data back to our own platform and into the reporting tools where you need it most such as Google Analytics, Ads, Data Studio, Microsoft and Facebook.
This allows marketers to accurately measure the influence their campaigns are having on sales growth, evidence your most effective campaigns and optimise activity based on revenue instead of leads.