Attribute conversions and revenue to impressions
Gain invaluable insights into how your top-of-funnel & brand marketing activities influence and directly result in revenue.
Overcome challenges with tracking zero click channels and actions by leveraging Rulers’ blended data driven attribution and machine learning models.
COMPANIES MEASURING MARKETING EFFECTIVENESS WITH RULER
How Ruler’s impression attribution works
Step 1
MTA tracks clicks from Direct & Brand
Ruler’s first party multi-touch data driven attribution tracks customer journeys through click based activity, identifying bottom of funnel channels including direct and brand search traffic.
Step 2
Attribute impressions to conversions
Applying a machine learning-based model, Ruler’s sophisticated algorithms matches impressions to eventual conversions and revenue.
Step 3
Assign weighting
Once impressions are matched to conversions, Ruler uses modelling to distribute weighted conversions and revenue to the new sources.
Step 4
Optimise campaigns based on new data
Use the model outputs to prove ROI of top of funnel channels as well as optimising campaigns on a fairly weighted full funnel view of all marketing spend.
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