Overview
BigCommerce is a leading ecommerce platform for businesses of all sizes, handling everything from storefront design to checkout and fulfilment.
Its native analytics provide surface-level insights but don’t tell you which marketing activity drove a sale, especially if the path includes multiple visits, devices, or offline steps.
Ruler Analytics fills that gap with attribution that links marketing spend to revenue across the entire customer journey.
Key Benefits
Integrating BigCommerce with Ruler Analytics gives you clarity on how marketing generates sales:
- Attribute orders back to the original channel, campaign, and keyword
- Track the full customer path, including pre-purchase interactions
- Include offline and subscription revenue in your reporting
- Use multi-touch attribution to understand contribution across touchpoints
- Push accurate revenue data into ad platforms for smarter optimisation
Key Features
Unified journey tracking
Customers rarely convert after one interaction. They might find you via paid social, return through organic search, and complete the purchase later through direct.
BigCommerce on its own can’t connect all those touchpoints. Ruler tracks every interaction, online and offline, and combines them into a single, deduplicated journey. You see the real path to purchase, not just the last session.
Fair attribution for every touchpoint
Upper-funnel campaigns often influence buyers long before they click. Standard reporting misses that.
Ruler combines impression-level data with data-driven attribution, applying weightings informed by marketing mix modelling. This approach ensures early influence, like display ads or influencer content, gets fair recognition in your reporting.
Data that drives revenue decisions
Sales from BigCommerce don’t always happen in isolation, they can start online and finish offline or over multiple sessions.
Ruler ties revenue back to the original marketing source and shares that data with your CRM and advertising platforms. This allows you to optimise campaigns based on revenue, not vanity metrics like clicks or basic conversions.
