Overview
Tawk.to is a free live chat platform used by thousands of businesses to engage website visitors in real time. With customisable widgets, canned responses, and a built-in ticketing system, it gives teams everything they need to support and convert visitors at scale.
Let’s explore how integrating marketing attribution tool, Ruler Analytics, with Tawk.to can help you understand the true value of every live chat conversation, and attribute closed revenue back to the marketing that started the journey.
Key Benefits
There are a range of benefits you can expect when you integrate Ruler with Tawk.to. These include:
- Track every live chat conversation as a conversion and see the true revenue impact of Tawk.to
- Measure closed revenue tied to live chat, no matter which channel originally drove the visitor
- Attribute sales via multiple model types to confirm that live chat is contributing to customer journeys
- See which channels, campaigns, and landing pages are generating the most live chat sessions
- Pass visitor data from Ruler into Tawk.to to give your agents richer context on every lead
Key Features
Track every conversation and conversion
Evidence the value of live chat by capturing each conversation as a conversion event in Ruler. By linking chat sessions to revenue and closed deals, you can prove definitively that Tawk.to is contributing to your pipeline, not just your support queue.
Understand full customer journeys
Buyer journeys rarely start and end in a single chat. Integrating Tawk.to with Ruler lets you track the complete journey from first click to closed deal, including every live chat touchpoint along the way, so nothing is missing from your attribution data.
See which marketing drives the most chat
Go beyond volume metrics. With Ruler, you can trace each Tawk.to chat back to the channel, campaign, ad, or keyword that brought that visitor to your site, giving your marketing team the data they need to invest in what actually works.
