Track marketing revenue in Google Analytics 4

As a marketer, you should always be proving why your work matters to your company, and using revenue tracking in Google Analytics is the easiest way to get started.

Revenue tracking lets you see the traffic sources that are driving the most monetary value for your business. Instead of focusing on metrics such as cost per click or cost per lead, revenue tracking allows you to hone in and measure more meaningful metrics such as cost per acquisition and ROAS.

In this eBook, we outline the steps you can take to track your marketing revenue in Google Analytics, as well as alternative methods.

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Get accurate, complete & actionable insights into marketing performance

Move away from outdated, single-click, 3rd party attribution data and towards a unified marketing measurement methodolody that incorporates granular 1st party attribution data that isn’t biased towards bottom-of-funnel channels, strategic budget planning and automatic optimisation of campaigns based on what’s driving incremental revenue growth.

Evidence marketing effectiveness

Track, attribute and measure ROI from marketing.

Understand how channels, campaigns and content positively impact revenue and which are creating waste.

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Make smart budget allocation decisions

Reduce waste and allocate budget to channels and campaigns that drive revenue using our granular ROI and ROAS reporting.

Go beyond last-click attribution

Go beyond last-click attribution in GA4 and CRMs with Ruler’s multi-touch and data-driven attribution. Use attribution models that align with your unique measurement goals.

Predict future outcomes from marketing spend

Link your marketing touchpoints to clicks, leads and sales to prove what does and doesn’t work.

Combine online & offline marketing data

Gain clarity on how high quality leads behave to help optimise campaigns based on value driven metrics.

Measure the impact of upper funnel activities

Uncover hidden TOFU marketing ROI

Track every click, call and conversation driven to your website automatically through our forms, live chat and call tracking integrations.

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How Ruler works

Step 1

Track website visitors and touchpoints

Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.

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Step 2

Match leads to their marketing data

When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions.

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Step 3

Close the loop

When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale.

In Ruler, you can switch between attribution models to find one that works best for you.

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