Google Analytics offers a wealth of information about how users find and convert on your website. But while traffic and conversion metrics are useful, they don’t effectively communicate your impact on wider company revenue goals.
Fortunately, Google Analytics allows you to track revenue and breaks it down by different dimensions, such as traffic source, landing page and location.
Instead of focusing on metrics such as cost per click and cost per conversion, you can hone in and measure on more meaningful metrics like cost per acquisition and return on investment.
Track every click, call and conversation driven to your website automatically through our forms, live chat and call tracking integrations
Evidence the effectiveness of your campaigns via a single source of truth of your customer’s buying journey
Gain clarity on how high quality leads behave to help optimise campaigns based on value driven metrics
Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.
When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions and fire it to your CRM.
When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale.
In Ruler, you'll be able to switch between attribution models to find one that works best for you.