How Ruler helps with unified marketing measurement

Step 1

Track journeys with first-party data

Ruler’s multi-touch attribution captures every click, visit and conversion using first-party data. It follows each journey from initial engagement to revenue, across both online and offline touchpoints. This allows you to analyse click-based performance in detail and see how lower-funnel activity contributes to outcomes.

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Step 2

Add in impression-based influence

Channels like display, video and offline media often don’t get credit because they lack direct clicks. Ruler uses impression modelling to match ad views and exposures to later conversions, using machine learning to understand where influence happens, even without a digital trail.

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Step 3

Quantify revenue and marginal return

Marketing mix modelling gives you a broader view. Ruler analyses historic and recent performance to reveal the true incremental value of each channel, adjusting for saturation, overlaps, and platform bias. This helps you compare apples with apples and make allocation decisions based on marginal ROAS.

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Step 4

Activate insights and optimise spend

You can then send that revenue data back into Google Ads, Meta, and more. This lets you optimise campaigns not for call volume, but for bottom-line impact, refining targeting, bidding, and messaging with real sales data. You get more accurate optimisation, clearer forecasting, and stronger returns from every pound spent.

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Start attributing conversions & revenue to impressions

See how Ruler can help you validate brand awareness campaigns, re-attribute “Direct” traffic conversions and optimise your marketing spend for maximum revenue by booking a demo.

See it in action

We don’t just integrate with your tools; we make them work better.

Get revenue data where you need it most, in 1,000+ apps

Find out how Ruler can help you measure top of funnel channels

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