Overview
Magento powers ecommerce for thousands of merchants worldwide, managing storefront, checkout, and fulfilment.
While Magento provides strong sales reporting, it doesn’t tell you which marketing touchpoints actually drove those sales—especially if the customer journey stretched across multiple sessions, devices, or offline channels.
Ruler Analytics fills that gap. By layering attribution on top of Magento, you can connect orders to the campaigns, channels, and content that influenced them throughout the full journey.
Key Benefits
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Attribute Magento orders back to the original channel and campaign
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Track multi-session journeys leading up to first and repeat purchases
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Connect offline or subscription revenue back to its source
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Apply multi-touch models to see every touchpoint’s role in a sale
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Push conversion and order data back into ad platforms for smarter optimisation
Key Features
End-to-end journey tracking
Magento’s reporting shows sales but not the complete path that led to them. Customers might first discover you via paid social, return via organic search, and purchase weeks later through direct. Ruler captures every visit and links them into one journey, giving you full visibility of what drove the sale.
Hybrid DDA and impression model
In ecommerce, not every interaction is a click. Users often browse, view ads, or engage with content before purchasing. Ruler combines data-driven attribution with impression-level modelling, informed by MMM weighting, so you can see the true influence of top- and mid-funnel campaigns like display or influencer activity.
Revenue-led optimisation
Ruler matches Magento revenue back to the marketing touchpoints that created it—even if the journey started offline or long before purchase. This revenue data is then pushed into your CRM and ad platforms, letting you measure performance and optimise against actual revenue rather than just orders or clicks.
