Measure what Matters
More than two million blog posts are published every day. Every minute of that day, Twitter users send 350 thousand Tweets, and YouTube users upload 400 hours of new video. The internet is oversaturated with content. Additionally, the use of ad blockers rose by 30% last year, PPC is increasingly competitive, and organic visibility on […]
Marketers need to stop using leads for their goals. Previously, leads were an acceptable way of measuring the performance of your marketing. …When cloud-based applications weren’t the norm. …When the average marketing manager probably gave little attention to the CRM. …When the word ‘eyeballs’ was a measure seriously spoken about and the concept of attribution […]
Online marketing for law firms can be costly and difficult, as the marketplace is one of the most competitive in the world. Here at Ruler Analytics, we work with many lawyers who need help targeting and monitoring their online marketing activities. The legal sector was shaken up in 2013 by the Jackson Reforms, which changed […]
