Planning your 2021 marketing budget & considering investing in new tools? If you’re not sure what you need, start with these 7 amazing B2B marketing tools.

Do you work as a legal marketing professional and struggle to attribute your marketing efforts to your case revenue? Whether it's long sales cycles, offline conversions or SRA regulations holding you back, we share our insight to marketing your law firm.

Implement revenue marketing and track which of your lead sources, keywords and ads are having the most significant impact on...

We take a deep dive into marketing KPIs and show you how to choose the right ones to measure the...

Marketing mix elements are a vital part of any marketing strategy and can make or break a company’s ability to...

Want to better understand return on ad spend? we wrote a definite guide to better understanding ROAS and how to calculate it.

A digital marketing report allows you to evaluate performance and uncover key insights to optimise for campaign success. If you’re...

Integrated marketing can support businesses to improve their campaign performance and reduce time spent creating assets.  With the sheer number...

Do you use a CRM to manage your marketing and sales leads? We explore the role of CRM in marketing and what steps you can take to get even more data on your leads to support both teams to do their job more effectively.

Not sure how to go about choosing marketing channels to focus on? We walk you through our tips to make sure you're optimising your outputs.

Coca-Cola’s “Share a Coke” campaign is a true marketing success story. With the campaign, the brand was able to grow...

The math behind your SaaS go-to-market strategy can determine whether your business is going to succeed or fail before you’ve...

More than two million blog posts are published every day. Every minute of that day, Twitter users send 350 thousand...