Measure what Matters
Do you work as a legal marketing professional and struggle to attribute your marketing efforts to your case revenue? Whether it’s long sales cycles, offline conversions or SRA regulations holding you back, we share our insight to marketing your law firm.
Modern marketers are using revenue marketing and ignoring vanity metrics that don’t move the needle. For this article, we shed light on revenue marketing and show you how to connect marketing activity with sales, both online and offline. Marketers are always under pressure to deliver the best ROI and avoid being seen as a cost centre. […]
Welcome back! In part one of our series, we exposed some of the most common challenges to reporting, and 40+ industry-leading experts revealed what it takes to create a high-powered digital marketing report. In our second instalment, we’re going to take a deeper dive into marketing KPIs, and show you how to choose the right […]
A digital marketing report allows marketers to evaluate performance, uncover important insights and optimise for campaign success. In this four-part series, 40+ experts share what fundamentals they include in their digital marketing reports, the challenges they face, and what tools they use to extract and present data. There are two things us marketers have in […]
Back in the day (we’re talking circa the mid-1960s,) CRM systems consisted of the, then, highly technical equipment: Rolodexes, Filo-faxes, and organised filing cabinets. Filing cabinets are the original office-based cloud systems! Fast-forward to 2019, and the CRM landscape has evolved from a relatively simple application into (actual) cloud-based technology mixed in with artificial intelligence […]
Ads play a big role in getting the word out about your company, products, services, and promotions. And while driving traffic to your site and increasing actions on your social posts are both worthwhile advertising goals. The end result for advertising is always increased revenue. In order to determine how effective your ads are at […]
As 2017 draws to a close, most marketers are spending their time planning strategies and budgets for 2018. This makes now the perfect time to consider what B2B marketing tools can help you track, meet, and exceed your goals next year. Not sure where to start? The following nine tools are some of our favourites, […]
Coca-Cola’s “Share a Coke” campaign is a true marketing success story. With the campaign, the brand was able to grow sales of its signature beverage for the first time in ten years. The hashtag #shareacoke became a trending topic on social media across the globe. User-generated content earned the brand and its campaign tons of […]
The math behind your SaaS go-to-market strategy can determine whether your business is going to succeed or fail before you’ve even launched your product. If you have a low lifetime-value product with a high sales cost, it won’t work. If your price point is low, but your goals are lofty, you’re going to need to […]
More than two million blog posts are published every day. Every minute of that day, Twitter users send 350 thousand Tweets, and YouTube users upload 400 hours of new video. The internet is oversaturated with content. Additionally, the use of ad blockers rose by 30% last year, PPC is increasingly competitive, and organic visibility on […]
Marketers need to stop using leads for their goals. Previously, leads were an acceptable way of measuring the performance of your marketing. …When cloud-based applications weren’t the norm. …When the average marketing manager probably gave little attention to the CRM. …When the word ‘eyeballs’ was a measure seriously spoken about and the concept of attribution […]
Online marketing for law firms can be costly and difficult, as the marketplace is one of the most competitive in the world. Here at Ruler Analytics, we work with many lawyers who need help targeting and monitoring their online marketing activities. The legal sector was shaken up in 2013 by the Jackson Reforms, which changed […]
