• Your lead generation is dead - www.ruleranalytics.com

    Marketers need to stop using leads for their goals. Previously, leads were an acceptable way of measuring the performance of your marketing. …When cloud-based applications weren’t the norm. …When the average marketing manager probably gave little attention to the CRM. …When the word ‘eyeballs’ was a measure seriously spoken about and the concept of attribution […]

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  • We Asked 4 Lawyers What Their Biggest Challenges Are: Here's What They Said - www.ruleranalytics.com

    Online marketing for law firms can be costly and difficult, as the marketplace is one of the most competitive in the world. Here at Ruler Analytics, we work with many lawyers who need help targeting and monitoring their online marketing activities. The legal sector was shaken up in 2013 by the Jackson Reforms, which changed […]

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