Do you use a CRM to manage your marketing and sales leads? We explore the role of CRM in marketing and what steps you can take to get even more data on your leads to support both teams to do their job more effectively.
Measure what Matters
Do you use a CRM to manage your marketing and sales leads? We explore the role of CRM in marketing and what steps you can take to get even more data on your leads to support both teams to do their job more effectively.
Planning your 2021 marketing budget & considering investing in new tools? If you’re not sure what you need, start with these 7 amazing B2B marketing tools.
Do you work as a legal marketing professional and struggle to attribute your marketing efforts to your case revenue? Whether it’s long sales cycles, offline conversions or SRA regulations holding you back, we share our insight to marketing your law firm.
Want to better understand return on ad spend? we wrote a definite guide to better understanding ROAS and how to calculate it.
Modern marketers are using revenue marketing and ignoring vanity metrics that don’t move the needle. For this article, we shed light on revenue marketing and show you how to connect marketing activity with sales, both online and offline. Marketers are always under pressure to deliver the best ROI and avoid being seen as a cost centre. […]
Welcome back! In part one of our series, we exposed some of the most common challenges to reporting, and 40+ industry-leading experts revealed what it takes to create a high-powered digital marketing report. In our second instalment, we’re going to take a deeper dive into marketing KPIs, and show you how to choose the right […]
A digital marketing report allows marketers to evaluate performance, uncover important insights and optimise for campaign success. In this four-part series, 40+ experts share what fundamentals they include in their digital marketing reports, the challenges they face, and what tools they use to extract and present data. There are two things us marketers have in […]
Coca-Cola’s “Share a Coke” campaign is a true marketing success story. With the campaign, the brand was able to grow sales of its signature beverage for the first time in ten years. The hashtag #shareacoke became a trending topic on social media across the globe. User-generated content earned the brand and its campaign tons of […]
The math behind your SaaS go-to-market strategy can determine whether your business is going to succeed or fail before you’ve even launched your product. If you have a low lifetime-value product with a high sales cost, it won’t work. If your price point is low, but your goals are lofty, you’re going to need to […]
More than two million blog posts are published every day. Every minute of that day, Twitter users send 350 thousand Tweets, and YouTube users upload 400 hours of new video. The internet is oversaturated with content. Additionally, the use of ad blockers rose by 30% last year, PPC is increasingly competitive, and organic visibility on […]
