Measure what Matters
Reader’s note: This article was originally published Feb 22nd 2018 and was completely updated on 12th March 2020. Are you looking for tips on how to convert more callers? There’s no lack of information online, but the downside is that your competitors are probably already using these methods. So, I’ve called upon the help of […]
Being able to measure your ROI for all of your marketing efforts is vital. If you’re an agency, not only can you show proof to your clients that what you do is creating real bottom line results for them, but you have the ability to see what isn’t working so you can refine your client […]
Give Sales Staff Insight into Lead Source, Lead Location, Product Information and Company Identification If your business does not spend enough time on lead generation, you won’t be able to identify potential customers interested in your products or services. Then again, if you do not recognise the importance of prospecting either, you probably won’t […]
