Measure what Matters
Sales opportunity tracking allows you to manage and streamline your pipeline so that you can focus on scaling your profitability. In this article, we show you how to track and measure your sales opportunities and demonstrate your impact on revenue more effectively. Not all leads will land on your website Monday and convert by Friday. […]
Do you have growing sales and marketing teams and struggle to align them? Here’s our complete guide to sales and marketing alignment which will allow you to increase efficiency, collaboration and sales.
We outline the best Salesforce integrations you need in order to take your sales and marketing to the next level. Read the full guide now.
Sales enablement tools and software provide your sales, marketing and customer success teams with the necessary insight, training, and content to boost productivity and convert more sales-ready leads into lucrative opportunities. Implementing sales enablement tools can provide your teams with the appropriate content and data-driven insights to help open up conversations with prospects, optimise processes […]
By tracking the right sales pipeline metrics, you can effectively generate higher quality leads and increase revenue growth by converting more opportunities into valuable deals. Sales pipeline metrics determine how well your business is achieving its financial goals and long-term objectives. There’s a plethora of metrics to use when reviewing the performance of your pipeline […]
Measuring your Facebook ROI allows you to assess what works–and what doesn’t–so that you can focus on the campaigns that have the potential to drive more sales. Facebook advertisers are being held increasingly accountable for the need to connect their efforts with revenue focussed metrics. It’s so easy to get distracted by vanity metrics, such […]
Businesses that know how to track sales leads can make informed decisions to improve lead quality, and more importantly, scale profitability. For this article, we discuss why simple lead tracking alone isn’t enough, and show you the steps you should take to track and measure your sales leads more effectively. Do you struggle to measure […]
Why is marketing return on investment difficult to measure? We reveal a strategy which can help you overcome this common marketing struggle.
Reader’s note: This article was originally published Feb 22nd 2018 and was completely updated on 12th March 2020. Are you looking for tips on how to convert more callers? There’s no lack of information online, but the downside is that your competitors are probably already using these methods. So, I’ve called upon the help of […]
