Do you have growing sales and marketing teams and struggle to align them? Here’s our complete guide to sales and marketing alignment which will allow you to increase efficiency, collaboration and sales.
Measure what Matters
Do you have growing sales and marketing teams and struggle to align them? Here’s our complete guide to sales and marketing alignment which will allow you to increase efficiency, collaboration and sales.
Sales enablement tools and software provide your sales, marketing and customer success teams with the necessary insight, training, and content to boost productivity and convert more sales-ready leads into lucrative opportunities. Implementing sales enablement tools can provide your teams with the appropriate content and data-driven insights to help open up conversations with prospects, optimise processes […]
By tracking the right sales pipeline metrics, you can effectively generate higher quality leads and increase revenue growth by converting more opportunities into valuable deals. Sales pipeline metrics determine how well your business is achieving its financial goals and long-term objectives. There’s a plethora of metrics to use when reviewing the performance of your pipeline […]
Measuring your Facebook ROI allows you to assess what works–and what doesn’t–so that you can focus on the campaigns that have the potential to drive more sales. Facebook advertisers are being held increasingly accountable for the need to connect their efforts with revenue focussed metrics. It’s so easy to get distracted by vanity metrics, such […]
Businesses that know how to track sales leads can make informed decisions to improve lead quality, and more importantly, scale profitability. For this article, we discuss why simple lead tracking alone isn’t enough, and show you the steps you should take to track and measure your sales leads more effectively. Do you struggle to measure […]
Why is marketing return on investment difficult to measure? We reveal a strategy which can help you overcome this common marketing struggle.
Marketers can use Salesforce integrations to connect data with the tools they use every day. We reveal our top Salesforce apps and integrations so that you can increase productivity, gain access to insightful reporting and make better decisions about where to spend your budget. Salesforce is no longer used exclusively by sales teams. It’s a […]
Reader’s note: This article was originally published Feb 22nd 2018 and was completely updated on 12th March 2020. Are you looking for tips on how to convert more callers? There’s no lack of information online, but the downside is that your competitors are probably already using these methods. So, I’ve called upon the help of […]
Give Sales Staff Insight into Lead Source, Lead Location, Product Information and Company Identification If your business does not spend enough time on lead generation, you won’t be able to identify potential customers interested in your products or services. Then again, if you do not recognise the importance of prospecting either, you probably won’t […]
